Your company uses services: CRM, HR, Ads, Marketing and many more services. Knowing this, management demands reports that blend the data from all these sources, including data from web and social media companies.
You are the web analyst. That means you are knowledgable in the free reporting that’s available from Google, Facebook, Twitter, Instagram, and others. You also know that to go beyond what the free reports offer, you need to choose a web or social media reporting tool.
Wrong! Alas, most web analytics tools are limited in what they can do, they can’t integrate with your other data, and you are required to use skills that only a small portion of the workforce has which inhibits efficiency, career growth, and creates a potential risk for the organization.
Often, web analytics tools are free but with enough customer support, hacks and hard-coding, you can make a free tool deliver a solution, albeit one that’s in-flexible, expensive, and hard to maintain.
Download Data From Google To Your Own Servers – There is a Paradigm Shift Underway
After years of providing a web analytics tools, NEXT Analytics now believes web analysts should use a proper business intelligence reporting and analysis tool for building and distributing reports.
Often, an organization already has the IT and training, thus removing much of the cost and risk of new projects.
The only thing that needs to be done is to download Google Analytics data into a database.
We’ve invested in this capability, and have our tools and paid support plans makes it surprisingly easy.
You benefit in many ways!
Avoid the time wasted performing mundane data processing. The web analyst arranges the automated download with NEXT Analytics support personnel. After that, downloads are automated, new data is added each data to a database that you control. You have the choice of using a cloud database, or on a local database. For cloud, you can choose Microsoft Azure, Google Cloud SQL, Amazon Web Services, and others.
Lets you use the right reporting and analysis tools for the job. Analysts can focus on building custom reports, using the best tool for the project. Exsiting training and IT investments are fully utiltized.
Get Access to a broader base of talent. With the data into a database, there is a large pool of talent available, mainly analysts from outside the web analytics community.
You can develop reports using data from multiple sources. With the data in the database, analysts can now integrate web data with other data that’s available in the organization.
Control your data. Having the data in datastores that you control allows you to be confident you are meeting your organizations policy goals of data integrity and security.