Adwords Update: May 2017, Latest Reports

During May 2017, Google released a new version of their Adwords interface. You can browse the reports that are now available, as well as the data columns that you can download using the Custom Query option.

Data can be used in Excel, Google Data Studio, Power BI, and many other query and reporting tools.


Account Performance Report (ACCOUNT_PERFORMANCE_REPORT)

  • Currency (AccountCurrencyCode)
  • Account (AccountDescriptiveName)
  • Time zone (AccountTimeZone)
  • Active View avg. CPM (ActiveViewCpm)
  • Active View viewable CTR (ActiveViewCtr)
  • Active View viewable impressions (ActiveViewImpressions)
  • Active View measurable impr. / impr. (ActiveViewMeasurability)
  • Active View measurable cost (ActiveViewMeasurableCost)
  • Active View measurable impr. (ActiveViewMeasurableImpressions)
  • Active View viewable impr. / measurable impr. (ActiveViewViewability)
  • Network (AdNetworkType1)
  • Network (with search partners) (AdNetworkType2)
  • All conv. rate (AllConversionRate)
  • All conv. (AllConversions)
  • All conv. value (AllConversionValue)
  • Avg. Cost (AverageCost)
  • Avg. CPC (AverageCpc)
  • Avg. CPE (AverageCpe)
  • Avg. CPM (AverageCpm)
  • Avg. CPV (AverageCpv)
  • Avg. position (AveragePosition)
  • Can manage clients (CanManageClients)
  • Clicks (Clicks)
  • Click type (ClickType)
  • Content Lost IS (budget) (ContentBudgetLostImpressionShare)
  • Content Impr. share (ContentImpressionShare)
  • Content Lost IS (rank) (ContentRankLostImpressionShare)
  • Conversion category (ConversionCategoryName)
  • Conv. rate (ConversionRate)
  • Conversions (Conversions)
  • Conversion Tracker Id (ConversionTrackerId)
  • Conversion name (ConversionTypeName)
  • Total conv. value (ConversionValue)
  • Cost (Cost)
  • Cost / all conv. (CostPerAllConversion)
  • Cost / conv. (CostPerConversion)
  • Cross-device conv. (CrossDeviceConversions)
  • CTR (Ctr)
  • Client name (CustomerDescriptiveName)
  • Day (Date)
  • Day of week (DayOfWeek)
  • Device (Device)
  • Engagement rate (EngagementRate)
  • Engagements (Engagements)
  • Conversion source (ExternalConversionSource)
  • Customer ID (ExternalCustomerId)
  • Hour of day (HourOfDay)
  • Impressions (Impressions)
  • Interaction Rate (InteractionRate)
  • Interactions (Interactions)
  • Interaction Types (InteractionTypes)
  • Invalid click rate (InvalidClickRate)
  • Invalid clicks (InvalidClicks)
  • Auto tagging enabled (IsAutoTaggingEnabled)
  • Test account (IsTestAccount)
  • Month (Month)
  • Month of Year (MonthOfYear)
  • Quarter (Quarter)
  • Search Lost IS (budget) (SearchBudgetLostImpressionShare)
  • Search Exact match IS (SearchExactMatchImpressionShare)
  • Search Impr. share (SearchImpressionShare)
  • Search Lost IS (rank) (SearchRankLostImpressionShare)
  • Top vs. Other (Slot)
  • Value / all conv. (ValuePerAllConversion)
  • Value / conv. (ValuePerConversion)
  • View rate (VideoViewRate)
  • Views (VideoViews)
  • View-through conv. (ViewThroughConversions)
  • Week (Week)
  • Year (Year)

Adgroup Performance Report (ADGROUP_PERFORMANCE_REPORT)

  • Custom parameter (UrlCustomParameters)
  • Currency (AccountCurrencyCode)
  • Account (AccountDescriptiveName)
  • Time zone (AccountTimeZone)
  • Active View avg. CPM (ActiveViewCpm)
  • Active View viewable CTR (ActiveViewCtr)
  • Active View viewable impressions (ActiveViewImpressions)
  • Active View measurable impr. / impr. (ActiveViewMeasurability)
  • Active View measurable cost (ActiveViewMeasurableCost)
  • Active View measurable impr. (ActiveViewMeasurableImpressions)
  • Active View viewable impr. / measurable impr. (ActiveViewViewability)
  • Desktop bid adj. (AdGroupDesktopBidModifier)
  • Ad group ID (AdGroupId)
  • Mobile bid adj. (AdGroupMobileBidModifier)
  • Ad group (AdGroupName)
  • Ad group state (AdGroupStatus)
  • Tablet bid adj. (AdGroupTabletBidModifier)
  • Ad group type (AdGroupType)
  • Network (AdNetworkType1)
  • Network (with search partners) (AdNetworkType2)
  • All conv. rate (AllConversionRate)
  • All conv. (AllConversions)
  • All conv. value (AllConversionValue)
  • Avg. Cost (AverageCost)
  • Avg. CPC (AverageCpc)
  • Avg. CPE (AverageCpe)
  • Avg. CPM (AverageCpm)
  • Avg. CPV (AverageCpv)
  • Pages / session (AveragePageviews)
  • Avg. position (AveragePosition)
  • Avg. session duration (seconds) (AverageTimeOnSite)
  • Base Ad group ID (BaseAdGroupId)
  • Base Campaign ID (BaseCampaignId)
  • Bid Strategy ID (BiddingStrategyId)
  • Bid Strategy Name (BiddingStrategyName)
  • Bidding Strategy Source (BiddingStrategySource)
  • Bid Strategy Type (BiddingStrategyType)
  • Conversion optimizer bid type (BidType)
  • Bounce rate (BounceRate)
  • Campaign ID (CampaignId)
  • Campaign (CampaignName)
  • Campaign state (CampaignStatus)
  • Click Assisted Conv. (ClickAssistedConversions)
  • Click Assisted Conv. / Last Click Conv. (ClickAssistedConversionsOverLastClickConversions)
  • Click Assisted Conv. Value (ClickAssistedConversionValue)
  • Clicks (Clicks)
  • Click type (ClickType)
  • Content Network Bid Dimension (ContentBidCriterionTypeGroup)
  • Content Impr. share (ContentImpressionShare)
  • Content Lost IS (rank) (ContentRankLostImpressionShare)
  • Conversion category (ConversionCategoryName)
  • Conv. rate (ConversionRate)
  • Conversions (Conversions)
  • Conversion Tracker Id (ConversionTrackerId)
  • Conversion name (ConversionTypeName)
  • Total conv. value (ConversionValue)
  • Cost (Cost)
  • Cost / all conv. (CostPerAllConversion)
  • Cost / conv. (CostPerConversion)
  • Cost / conv. (current model) (CostPerCurrentModelAttributedConversion)
  • Default max. CPC (CpcBid)
  • Max. CPM (CpmBid)
  • Max. CPV (CpvBid)
  • Cross-device conv. (CrossDeviceConversions)
  • CTR (Ctr)
  • Conversions (current model) (CurrentModelAttributedConversions)
  • Conv. value (current model) (CurrentModelAttributedConversionValue)
  • Client name (CustomerDescriptiveName)
  • Day (Date)
  • Day of week (DayOfWeek)
  • Device (Device)
  • Target ROAS (EffectiveTargetRoas)
  • Target ROAS Source (EffectiveTargetRoasSource)
  • Engagement rate (EngagementRate)
  • Engagements (Engagements)
  • Enhanced CPC enabled (EnhancedCpcEnabled)
  • Enhanced CPV enabled (EnhancedCpvEnabled)
  • Conversion source (ExternalConversionSource)
  • Customer ID (ExternalCustomerId)
  • Gmail forwards (GmailForwards)
  • Gmail saves (GmailSaves)
  • Gmail clicks to website (GmailSecondaryClicks)
  • Hour of day (HourOfDay)
  • Impr. Assisted Conv. (ImpressionAssistedConversions)
  • Impr. Assisted Conv. / Last Click Conv. (ImpressionAssistedConversionsOverLastClickConversions)
  • Impr. Assisted Conv. Value (ImpressionAssistedConversionValue)
  • Impressions (Impressions)
  • Interaction Rate (InteractionRate)
  • Interactions (Interactions)
  • Interaction Types (InteractionTypes)
  • Label IDs (LabelIds)
  • Labels (Labels)
  • Month (Month)
  • Month of Year (MonthOfYear)
  • Phone impressions (NumOfflineImpressions)
  • Phone calls (NumOfflineInteractions)
  • PTR (OfflineInteractionRate)
  • % new sessions (PercentNewVisitors)
  • Quarter (Quarter)
  • Relative CTR (RelativeCtr)
  • Search Exact match IS (SearchExactMatchImpressionShare)
  • Search Impr. share (SearchImpressionShare)
  • Search Lost IS (rank) (SearchRankLostImpressionShare)
  • Top vs. Other (Slot)
  • Target CPA (TargetCpa)
  • Target CPA source (TargetCpaBidSource)
  • Tracking template (TrackingUrlTemplate)
  • Value / all conv. (ValuePerAllConversion)
  • Value / conv. (ValuePerConversion)
  • Value / conv. (current model) (ValuePerCurrentModelAttributedConversion)
  • Video played to 100% (VideoQuartile100Rate)
  • Video played to 25% (VideoQuartile25Rate)
  • Video played to 50% (VideoQuartile50Rate)
  • Video played to 75% (VideoQuartile75Rate)
  • View rate (VideoViewRate)
  • Views (VideoViews)
  • View-through conv. (ViewThroughConversions)
  • Week (Week)
  • Year (Year)

Ad Customizers Feed Item Report (AD_CUSTOMIZERS_FEED_ITEM_REPORT)

  • Account (AccountDescriptiveName)
  • Ad group ID (AdGroupId)
  • Ad group (AdGroupName)
  • Ad ID (AdId)
  • Network (AdNetworkType1)
  • Network (with search partners) (AdNetworkType2)
  • All conv. rate (AllConversionRate)
  • All conv. (AllConversions)
  • All conv. value (AllConversionValue)
  • Avg. Cost (AverageCost)
  • Avg. CPC (AverageCpc)
  • Avg. CPE (AverageCpe)
  • Avg. CPM (AverageCpm)
  • Avg. CPV (AverageCpv)
  • Avg. position (AveragePosition)
  • Campaign ID (CampaignId)
  • Campaign (CampaignName)
  • Clicks (Clicks)
  • Conversion category (ConversionCategoryName)
  • Conv. rate (ConversionRate)
  • Conversions (Conversions)
  • Conversion Tracker Id (ConversionTrackerId)
  • Conversion name (ConversionTypeName)
  • Total conv. value (ConversionValue)
  • Cost (Cost)
  • Cost / all conv. (CostPerAllConversion)
  • Cost / conv. (CostPerConversion)
  • Cross-device conv. (CrossDeviceConversions)
  • CTR (Ctr)
  • Day (Date)
  • Day of week (DayOfWeek)
  • Device (Device)
  • Engagement rate (EngagementRate)
  • Engagements (Engagements)
  • Conversion source (ExternalConversionSource)
  • Customer ID (ExternalCustomerId)
  • Feed ID (FeedId)
  • Attribute Values (FeedItemAttributes)
  • End date (FeedItemEndTime)
  • Item ID (FeedItemId)
  • Start date (FeedItemStartTime)
  • Item state (FeedItemStatus)
  • Target location (GeoTargetingCriterionId)
  • Impressions (Impressions)
  • Interaction Rate (InteractionRate)
  • Interactions (Interactions)
  • Interaction Types (InteractionTypes)
  • Keyword ID (KeywordTargetingId)
  • Target keyword match type (KeywordTargetingMatchType)
  • Target keyword text (KeywordTargetingText)
  • Month (Month)
  • Month of Year (MonthOfYear)
  • Quarter (Quarter)
  • Top vs. Other (Slot)
  • Target ad group ID (TargetingAdGroupId)
  • Target campaign ID (TargetingCampaignId)
  • Value / all conv. (ValuePerAllConversion)
  • Value / conv. (ValuePerConversion)
  • View rate (VideoViewRate)
  • Views (VideoViews)
  • Week (Week)
  • Year (Year)

Ad Performance Report (AD_PERFORMANCE_REPORT)

  • Call-only ad phone number (CallOnlyPhoneNumber)
  • Image Ad URL (ImageAdUrl)
  • Policy (PolicySummary)
  • Currency (AccountCurrencyCode)
  • Account (AccountDescriptiveName)
  • Time zone (AccountTimeZone)
  • Active View avg. CPM (ActiveViewCpm)
  • Active View viewable CTR (ActiveViewCtr)
  • Active View viewable impressions (ActiveViewImpressions)
  • Active View measurable impr. / impr. (ActiveViewMeasurability)
  • Active View measurable cost (ActiveViewMeasurableCost)
  • Active View measurable impr. (ActiveViewMeasurableImpressions)
  • Active View viewable impr. / measurable impr. (ActiveViewViewability)
  • Ad group ID (AdGroupId)
  • Ad group (AdGroupName)
  • Ad group state (AdGroupStatus)
  • Network (AdNetworkType1)
  • Network (with search partners) (AdNetworkType2)
  • Ad type (AdType)
  • All conv. rate (AllConversionRate)
  • All conv. (AllConversions)
  • All conv. value (AllConversionValue)
  • Avg. Cost (AverageCost)
  • Avg. CPC (AverageCpc)
  • Avg. CPE (AverageCpe)
  • Avg. CPM (AverageCpm)
  • Avg. CPV (AverageCpv)
  • Pages / session (AveragePageviews)
  • Avg. position (AveragePosition)
  • Avg. session duration (seconds) (AverageTimeOnSite)
  • Base Ad group ID (BaseAdGroupId)
  • Base Campaign ID (BaseCampaignId)
  • Bounce rate (BounceRate)
  • Business name (BusinessName)
  • Campaign ID (CampaignId)
  • Campaign (CampaignName)
  • Campaign state (CampaignStatus)
  • Click Assisted Conv. (ClickAssistedConversions)
  • Click Assisted Conv. / Last Click Conv. (ClickAssistedConversionsOverLastClickConversions)
  • Click Assisted Conv. Value (ClickAssistedConversionValue)
  • Clicks (Clicks)
  • Click type (ClickType)
  • Approval status (CombinedApprovalStatus)
  • Conversion category (ConversionCategoryName)
  • Conv. rate (ConversionRate)
  • Conversions (Conversions)
  • Conversion Tracker Id (ConversionTrackerId)
  • Conversion name (ConversionTypeName)
  • Total conv. value (ConversionValue)
  • Cost (Cost)
  • Cost / all conv. (CostPerAllConversion)
  • Cost / conv. (CostPerConversion)
  • Cost / conv. (current model) (CostPerCurrentModelAttributedConversion)
  • Destination URL (CreativeDestinationUrl)
  • App final URL (CreativeFinalAppUrls)
  • Mobile final URL (CreativeFinalMobileUrls)
  • Final URL (CreativeFinalUrls)
  • Tracking template (CreativeTrackingUrlTemplate)
  • Custom parameter (CreativeUrlCustomParameters)
  • Keyword ID (CriterionId)
  • Criteria Type (CriterionType)
  • Cross-device conv. (CrossDeviceConversions)
  • CTR (Ctr)
  • Conversions (current model) (CurrentModelAttributedConversions)
  • Conv. value (current model) (CurrentModelAttributedConversionValue)
  • Client name (CustomerDescriptiveName)
  • Day (Date)
  • Day of week (DayOfWeek)
  • Description (Description)
  • Description line 1 (Description1)
  • Description line 2 (Description2)
  • Device (Device)
  • Device preference (DevicePreference)
  • Display URL (DisplayUrl)
  • Engagement rate (EngagementRate)
  • Engagements (Engagements)
  • Logo ID (responsive) (EnhancedDisplayCreativeLogoImageMediaId)
  • Image ID (responsive) (EnhancedDisplayCreativeMarketingImageMediaId)
  • Conversion source (ExternalConversionSource)
  • Customer ID (ExternalCustomerId)
  • Gmail forwards (GmailForwards)
  • Gmail saves (GmailSaves)
  • Gmail clicks to website (GmailSecondaryClicks)
  • Ad (Headline)
  • Headline 1 (HeadlinePart1)
  • Headline 2 (HeadlinePart2)
  • Ad ID (Id)
  • Image Height (ImageCreativeImageHeight)
  • Image Width (ImageCreativeImageWidth)
  • Image Mime Type (ImageCreativeMimeType)
  • Image ad name (ImageCreativeName)
  • Impr. Assisted Conv. (ImpressionAssistedConversions)
  • Impr. Assisted Conv. / Last Click Conv. (ImpressionAssistedConversionsOverLastClickConversions)
  • Impr. Assisted Conv. Value (ImpressionAssistedConversionValue)
  • Impressions (Impressions)
  • Interaction Rate (InteractionRate)
  • Interactions (Interactions)
  • Interaction Types (InteractionTypes)
  • Is negative (IsNegative)
  • Label IDs (LabelIds)
  • Labels (Labels)
  • Long headline (LongHeadline)
  • Month (Month)
  • Month of Year (MonthOfYear)
  • Path 1 (Path1)
  • Path 2 (Path2)
  • % new sessions (PercentNewVisitors)
  • Quarter (Quarter)
  • Short headline (ShortHeadline)
  • Top vs. Other (Slot)
  • Ad state (Status)
  • Value / all conv. (ValuePerAllConversion)
  • Value / conv. (ValuePerConversion)
  • Value / conv. (current model) (ValuePerCurrentModelAttributedConversion)
  • Video played to 100% (VideoQuartile100Rate)
  • Video played to 25% (VideoQuartile25Rate)
  • Video played to 50% (VideoQuartile50Rate)
  • Video played to 75% (VideoQuartile75Rate)
  • View rate (VideoViewRate)
  • Views (VideoViews)
  • View-through conv. (ViewThroughConversions)
  • Week (Week)
  • Year (Year)

Age Range Performance Report (AGE_RANGE_PERFORMANCE_REPORT)

  • Currency (AccountCurrencyCode)
  • Account (AccountDescriptiveName)
  • Time zone (AccountTimeZone)
  • Active View avg. CPM (ActiveViewCpm)
  • Active View viewable CTR (ActiveViewCtr)
  • Active View viewable impressions (ActiveViewImpressions)
  • Active View measurable impr. / impr. (ActiveViewMeasurability)
  • Active View measurable cost (ActiveViewMeasurableCost)
  • Active View measurable impr. (ActiveViewMeasurableImpressions)
  • Active View viewable impr. / measurable impr. (ActiveViewViewability)
  • Ad group ID (AdGroupId)
  • Ad group (AdGroupName)
  • Ad group state (AdGroupStatus)
  • Network (AdNetworkType1)
  • Network (with search partners) (AdNetworkType2)
  • All conv. rate (AllConversionRate)
  • All conv. (AllConversions)
  • All conv. value (AllConversionValue)
  • Avg. Cost (AverageCost)
  • Avg. CPC (AverageCpc)
  • Avg. CPE (AverageCpe)
  • Avg. CPM (AverageCpm)
  • Avg. CPV (AverageCpv)
  • Base Ad group ID (BaseAdGroupId)
  • Base Campaign ID (BaseCampaignId)
  • Bid adj. (BidModifier)
  • Conversion optimizer bid type (BidType)
  • Campaign ID (CampaignId)
  • Campaign (CampaignName)
  • Campaign state (CampaignStatus)
  • Clicks (Clicks)
  • Click type (ClickType)
  • Conversion category (ConversionCategoryName)
  • Conv. rate (ConversionRate)
  • Conversions (Conversions)
  • Conversion Tracker Id (ConversionTrackerId)
  • Conversion name (ConversionTypeName)
  • Total conv. value (ConversionValue)
  • Cost (Cost)
  • Cost / all conv. (CostPerAllConversion)
  • Cost / conv. (CostPerConversion)
  • Max. CPC (CpcBid)
  • Max CPC source (CpcBidSource)
  • Max. CPM (CpmBid)
  • Max CPM Source (CpmBidSource)
  • Age Range (Criteria)
  • Destination URL (CriteriaDestinationUrl)
  • Cross-device conv. (CrossDeviceConversions)
  • CTR (Ctr)
  • Client name (CustomerDescriptiveName)
  • Day (Date)
  • Day of week (DayOfWeek)
  • Device (Device)
  • Engagement rate (EngagementRate)
  • Engagements (Engagements)
  • Conversion source (ExternalConversionSource)
  • Customer ID (ExternalCustomerId)
  • App final URL (FinalAppUrls)
  • Mobile final URL (FinalMobileUrls)
  • Final URL (FinalUrls)
  • Gmail forwards (GmailForwards)
  • Gmail saves (GmailSaves)
  • Gmail clicks to website (GmailSecondaryClicks)
  • Criterion ID (Id)
  • Impressions (Impressions)
  • Interaction Rate (InteractionRate)
  • Interactions (Interactions)
  • Interaction Types (InteractionTypes)
  • Is negative (IsNegative)
  • Is restricting (IsRestrict)
  • Month (Month)
  • Month of Year (MonthOfYear)
  • Quarter (Quarter)
  • Age Range state (Status)
  • Tracking template (TrackingUrlTemplate)
  • Custom parameter (UrlCustomParameters)
  • Value / all conv. (ValuePerAllConversion)
  • Value / conv. (ValuePerConversion)
  • Video played to 100% (VideoQuartile100Rate)
  • Video played to 25% (VideoQuartile25Rate)
  • Video played to 50% (VideoQuartile50Rate)
  • Video played to 75% (VideoQuartile75Rate)
  • View rate (VideoViewRate)
  • Views (VideoViews)
  • View-through conv. (ViewThroughConversions)
  • Week (Week)
  • Year (Year)

Audience Performance Report (AUDIENCE_PERFORMANCE_REPORT)

  • Currency (AccountCurrencyCode)
  • Account (AccountDescriptiveName)
  • Time zone (AccountTimeZone)
  • Active View avg. CPM (ActiveViewCpm)
  • Active View viewable CTR (ActiveViewCtr)
  • Active View viewable impressions (ActiveViewImpressions)
  • Active View measurable impr. / impr. (ActiveViewMeasurability)
  • Active View measurable cost (ActiveViewMeasurableCost)
  • Active View measurable impr. (ActiveViewMeasurableImpressions)
  • Active View viewable impr. / measurable impr. (ActiveViewViewability)
  • Ad group ID (AdGroupId)
  • Ad group (AdGroupName)
  • Ad group state (AdGroupStatus)
  • Network (AdNetworkType1)
  • Network (with search partners) (AdNetworkType2)
  • All conv. rate (AllConversionRate)
  • All conv. (AllConversions)
  • All conv. value (AllConversionValue)
  • Avg. Cost (AverageCost)
  • Avg. CPC (AverageCpc)
  • Avg. CPE (AverageCpe)
  • Avg. CPM (AverageCpm)
  • Avg. CPV (AverageCpv)
  • Avg. position (AveragePosition)
  • Base Ad group ID (BaseAdGroupId)
  • Base Campaign ID (BaseCampaignId)
  • Bid adj. (BidModifier)
  • Conversion optimizer bid type (BidType)
  • Campaign ID (CampaignId)
  • Campaign (CampaignName)
  • Campaign state (CampaignStatus)
  • Clicks (Clicks)
  • Click type (ClickType)
  • Conversion category (ConversionCategoryName)
  • Conv. rate (ConversionRate)
  • Conversions (Conversions)
  • Conversion Tracker Id (ConversionTrackerId)
  • Conversion name (ConversionTypeName)
  • Total conv. value (ConversionValue)
  • Cost (Cost)
  • Cost / all conv. (CostPerAllConversion)
  • Cost / conv. (CostPerConversion)
  • Max. CPC (CpcBid)
  • Max CPC source (CpcBidSource)
  • Max. CPM (CpmBid)
  • Max CPM Source (CpmBidSource)
  • Audience (Criteria)
  • Destination URL (CriteriaDestinationUrl)
  • Level (CriterionAttachmentLevel)
  • Cross-device conv. (CrossDeviceConversions)
  • CTR (Ctr)
  • Client name (CustomerDescriptiveName)
  • Day (Date)
  • Day of week (DayOfWeek)
  • Device (Device)
  • Engagement rate (EngagementRate)
  • Engagements (Engagements)
  • Conversion source (ExternalConversionSource)
  • Customer ID (ExternalCustomerId)
  • App final URL (FinalAppUrls)
  • Mobile final URL (FinalMobileUrls)
  • Final URL (FinalUrls)
  • Gmail forwards (GmailForwards)
  • Gmail saves (GmailSaves)
  • Gmail clicks to website (GmailSecondaryClicks)
  • Criterion ID (Id)
  • Impressions (Impressions)
  • Interaction Rate (InteractionRate)
  • Interactions (Interactions)
  • Interaction Types (InteractionTypes)
  • Is restricting (IsRestrict)
  • Month (Month)
  • Month of Year (MonthOfYear)
  • Quarter (Quarter)
  • Top vs. Other (Slot)
  • Audience state (Status)
  • Tracking template (TrackingUrlTemplate)
  • Custom parameter (UrlCustomParameters)
  • User list name (UserListName)
  • Value / all conv. (ValuePerAllConversion)
  • Value / conv. (ValuePerConversion)
  • Video played to 100% (VideoQuartile100Rate)
  • Video played to 25% (VideoQuartile25Rate)
  • Video played to 50% (VideoQuartile50Rate)
  • Video played to 75% (VideoQuartile75Rate)
  • View rate (VideoViewRate)
  • Views (VideoViews)
  • View-through conv. (ViewThroughConversions)
  • Week (Week)
  • Year (Year)

Automatic Placements Performance Report (AUTOMATIC_PLACEMENTS_PERFORMANCE_REPORT)

  • Criteria Display Name (DisplayName)
  • Added (IsBidOnPath)
  • Excluded (IsPathExcluded)
  • Currency (AccountCurrencyCode)
  • Account (AccountDescriptiveName)
  • Time zone (AccountTimeZone)
  • Active View avg. CPM (ActiveViewCpm)
  • Active View viewable CTR (ActiveViewCtr)
  • Active View viewable impressions (ActiveViewImpressions)
  • Active View measurable impr. / impr. (ActiveViewMeasurability)
  • Active View measurable cost (ActiveViewMeasurableCost)
  • Active View measurable impr. (ActiveViewMeasurableImpressions)
  • Active View viewable impr. / measurable impr. (ActiveViewViewability)
  • Ad type (AdFormat)
  • Ad group ID (AdGroupId)
  • Ad group (AdGroupName)
  • Ad group state (AdGroupStatus)
  • Network (AdNetworkType1)
  • Network (with search partners) (AdNetworkType2)
  • All conv. rate (AllConversionRate)
  • All conv. (AllConversions)
  • All conv. value (AllConversionValue)
  • Avg. Cost (AverageCost)
  • Avg. CPC (AverageCpc)
  • Avg. CPE (AverageCpe)
  • Avg. CPM (AverageCpm)
  • Avg. CPV (AverageCpv)
  • Campaign ID (CampaignId)
  • Campaign (CampaignName)
  • Campaign state (CampaignStatus)
  • Clicks (Clicks)
  • Conversion category (ConversionCategoryName)
  • Conv. rate (ConversionRate)
  • Conversions (Conversions)
  • Conversion Tracker Id (ConversionTrackerId)
  • Conversion name (ConversionTypeName)
  • Total conv. value (ConversionValue)
  • Cost (Cost)
  • Cost / all conv. (CostPerAllConversion)
  • Cost / conv. (CostPerConversion)
  • URL (CriteriaParameters)
  • Cross-device conv. (CrossDeviceConversions)
  • CTR (Ctr)
  • Client name (CustomerDescriptiveName)
  • Day (Date)
  • Day of week (DayOfWeek)
  • Domain (Domain)
  • Engagement rate (EngagementRate)
  • Engagements (Engagements)
  • Conversion source (ExternalConversionSource)
  • Customer ID (ExternalCustomerId)
  • Impressions (Impressions)
  • Interaction Rate (InteractionRate)
  • Interactions (Interactions)
  • Interaction Types (InteractionTypes)
  • Targeting Mode (IsAutoOptimized)
  • Month (Month)
  • Month of Year (MonthOfYear)
  • Quarter (Quarter)
  • Value / all conv. (ValuePerAllConversion)
  • Value / conv. (ValuePerConversion)
  • View rate (VideoViewRate)
  • Views (VideoViews)
  • View-through conv. (ViewThroughConversions)
  • Week (Week)
  • Year (Year)

Bid Goal Performance Report (BID_GOAL_PERFORMANCE_REPORT)

  • Ad Groups (AdGroupCount)
  • Campaigns (CampaignCount)
  • Non-Removed Ad Groups (NonRemovedAdGroupCount)
  • Non-Removed Keywords (NonRemovedAdGroupCriteriaCount)
  • Non-Removed Campaigns (NonRemovedCampaignCount)
  • Bid automation (Target search page location) (PageOnePromotedBidChangesForRaisesOnly)
  • Bid adjustment (Target search page location) (PageOnePromotedBidModifier)
  • Location (Target search page location) (PageOnePromotedStrategyGoal)
  • Target CPA (TargetCpa)
  • Target ROAS (TargetRoas)
  • Account (AccountDescriptiveName)
  • Keywords (AdGroupCriteriaCount)
  • All conv. rate (AllConversionRate)
  • All conv. (AllConversions)
  • All conv. value (AllConversionValue)
  • Avg. CPC (AverageCpc)
  • Avg. CPM (AverageCpm)
  • Avg. position (AveragePosition)
  • Clicks (Clicks)
  • Conv. rate (ConversionRate)
  • Conversions (Conversions)
  • Total conv. value (ConversionValue)
  • Cost (Cost)
  • Cost / all conv. (CostPerAllConversion)
  • Cost / conv. (CostPerConversion)
  • Cross-device conv. (CrossDeviceConversions)
  • CTR (Ctr)
  • Day (Date)
  • Day of week (DayOfWeek)
  • Device (Device)
  • Conversion source (ExternalConversionSource)
  • Customer ID (ExternalCustomerId)
  • Hour of day (HourOfDay)
  • Bid Strategy ID (Id)
  • Impressions (Impressions)
  • Month (Month)
  • Month of Year (MonthOfYear)
  • Bid Strategy Name (Name)
  • Bid limit (Target search page location) (PageOnePromotedBidCeiling)
  • Limited budgets (Target search page location) (PageOnePromotedRaiseBidWhenBudgetConstrained)
  • Low quality keywords (Target search page location) (PageOnePromotedRaiseBidWhenLowQualityScore)
  • Quarter (Quarter)
  • State (Status)
  • Upper Bid limit (Target CPA) (TargetCpaMaxCpcBidCeiling)
  • Lower Bid limit (Target CPA) (TargetCpaMaxCpcBidFloor)
  • Target outranking share (TargetOutrankShare)
  • Bid automation (Target Outranking Share) (TargetOutrankShareBidChangesForRaisesOnly)
  • Competitor domain (Target Outranking Share) (TargetOutrankShareCompetitorDomain)
  • Upper Max Cpc Bid limit (Target Outranking Share) (TargetOutrankShareMaxCpcBidCeiling)
  • Low quality keywords (Target Outranking Share) (TargetOutrankShareRaiseBidWhenLowQualityScore)
  • Upper Bid limit (Target ROAS) (TargetRoasBidCeiling)
  • Lower Bid limit (Target ROAS) (TargetRoasBidFloor)
  • Bid limit (Maximize clicks) (TargetSpendBidCeiling)
  • Target spend (Maximize clicks) (TargetSpendSpendTarget)
  • Bid Strategy Type (Type)
  • Value / all conv. (ValuePerAllConversion)
  • Value / conv. (ValuePerConversion)
  • View-through conv. (ViewThroughConversions)
  • Week (Week)
  • Year (Year)

Budget Performance Report (BUDGET_PERFORMANCE_REPORT)

  • Delivery method (DeliveryMethod)
  • Budget period (Period)
  • Account (AccountDescriptiveName)
  • All conv. rate (AllConversionRate)
  • All conv. (AllConversions)
  • All conv. value (AllConversionValue)
  • Budget (Amount)
  • Campaign ID (AssociatedCampaignId)
  • Campaign (AssociatedCampaignName)
  • Campaign state (AssociatedCampaignStatus)
  • Avg. Cost (AverageCost)
  • Avg. CPC (AverageCpc)
  • Avg. CPE (AverageCpe)
  • Avg. CPM (AverageCpm)
  • Avg. CPV (AverageCpv)
  • Avg. position (AveragePosition)
  • Budget usage (BudgetCampaignAssociationStatus)
  • Budget ID (BudgetId)
  • Budget Name (BudgetName)
  • # Campaigns (BudgetReferenceCount)
  • Budget state (BudgetStatus)
  • Clicks (Clicks)
  • Conv. rate (ConversionRate)
  • Conversions (Conversions)
  • Total conv. value (ConversionValue)
  • Cost (Cost)
  • Cost / all conv. (CostPerAllConversion)
  • Cost / conv. (CostPerConversion)
  • Cross-device conv. (CrossDeviceConversions)
  • CTR (Ctr)
  • Engagement rate (EngagementRate)
  • Engagements (Engagements)
  • Customer ID (ExternalCustomerId)
  • Impressions (Impressions)
  • Interaction Rate (InteractionRate)
  • Interactions (Interactions)
  • Interaction Types (InteractionTypes)
  • Explicitly shared (IsBudgetExplicitlyShared)
  • Value / all conv. (ValuePerAllConversion)
  • Value / conv. (ValuePerConversion)
  • View rate (VideoViewRate)
  • Views (VideoViews)
  • View-through conv. (ViewThroughConversions)

Call Metrics Call Details Report (CALL_METRICS_CALL_DETAILS_REPORT)

  • Currency (AccountCurrencyCode)
  • Account (AccountDescriptiveName)
  • Time zone (AccountTimeZone)
  • Ad group ID (AdGroupId)
  • Ad group (AdGroupName)
  • Ad group state (AdGroupStatus)
  • Duration (seconds) (CallDuration)
  • End time (CallEndTime)
  • Caller country code (CallerCountryCallingCode)
  • Caller area code (CallerNationalDesignatedCode)
  • Start time (CallStartTime)
  • Status (CallStatus)
  • Call source (CallTrackingDisplayLocation)
  • Call type (CallType)
  • Campaign ID (CampaignId)
  • Campaign (CampaignName)
  • Campaign state (CampaignStatus)
  • Client name (CustomerDescriptiveName)
  • Day (Date)
  • Day of week (DayOfWeek)
  • Customer ID (ExternalCustomerId)
  • Hour of day (HourOfDay)
  • Month (Month)
  • Month of Year (MonthOfYear)
  • Quarter (Quarter)
  • Week (Week)
  • Year (Year)

Campaign Ad Schedule Target Report (CAMPAIGN_AD_SCHEDULE_TARGET_REPORT)

  • Currency (AccountCurrencyCode)
  • Account (AccountDescriptiveName)
  • Time zone (AccountTimeZone)
  • All conv. rate (AllConversionRate)
  • All conv. (AllConversions)
  • All conv. value (AllConversionValue)
  • Avg. Cost (AverageCost)
  • Avg. CPC (AverageCpc)
  • Avg. CPE (AverageCpe)
  • Avg. CPM (AverageCpm)
  • Avg. CPV (AverageCpv)
  • Avg. position (AveragePosition)
  • Bid adj. (BidModifier)
  • Campaign ID (CampaignId)
  • Campaign (CampaignName)
  • Campaign state (CampaignStatus)
  • Clicks (Clicks)
  • Conv. rate (ConversionRate)
  • Conversions (Conversions)
  • Total conv. value (ConversionValue)
  • Cost (Cost)
  • Cost / all conv. (CostPerAllConversion)
  • Cost / conv. (CostPerConversion)
  • Cross-device conv. (CrossDeviceConversions)
  • CTR (Ctr)
  • Client name (CustomerDescriptiveName)
  • Day (Date)
  • Engagement rate (EngagementRate)
  • Engagements (Engagements)
  • Conversion source (ExternalConversionSource)
  • Customer ID (ExternalCustomerId)
  • Ad Schedule (Id)
  • Impressions (Impressions)
  • Interaction Rate (InteractionRate)
  • Interactions (Interactions)
  • Interaction Types (InteractionTypes)
  • Month (Month)
  • Month of Year (MonthOfYear)
  • Quarter (Quarter)
  • Value / all conv. (ValuePerAllConversion)
  • Value / conv. (ValuePerConversion)
  • Video played to 100% (VideoQuartile100Rate)
  • Video played to 25% (VideoQuartile25Rate)
  • Video played to 50% (VideoQuartile50Rate)
  • Video played to 75% (VideoQuartile75Rate)
  • View rate (VideoViewRate)
  • Views (VideoViews)
  • View-through conv. (ViewThroughConversions)
  • Week (Week)
  • Year (Year)

Campaign Criteria Report (CAMPAIGN_CRITERIA_REPORT)

  • Currency (AccountCurrencyCode)
  • Account (AccountDescriptiveName)
  • Time zone (AccountTimeZone)
  • Base Campaign ID (BaseCampaignId)
  • Campaign ID (CampaignId)
  • Campaign (CampaignName)
  • Campaign state (CampaignStatus)
  • Criterion (Criteria)
  • Criteria Type (CriteriaType)
  • Client name (CustomerDescriptiveName)
  • Customer ID (ExternalCustomerId)
  • Criterion ID (Id)
  • Is negative (IsNegative)

Campaign Group Performance Report (CAMPAIGN_GROUP_PERFORMANCE_REPORT)

  • Active View avg. CPM (ActiveViewCpm)
  • Active View viewable CTR (ActiveViewCtr)
  • Active View viewable impressions (ActiveViewImpressions)
  • Active View measurable impr. / impr. (ActiveViewMeasurability)
  • Active View measurable cost (ActiveViewMeasurableCost)
  • Active View measurable impr. (ActiveViewMeasurableImpressions)
  • Active View viewable impr. / measurable impr. (ActiveViewViewability)
  • All conv. rate (AllConversionRate)
  • All conv. (AllConversions)
  • All conv. value (AllConversionValue)
  • Avg. Cost (AverageCost)
  • Avg. CPE (AverageCpe)
  • Avg. CPV (AverageCpv)
  • Cost / all conv. (CostPerAllConversion)
  • Cost / conv. (current model) (CostPerCurrentModelAttributedConversion)
  • Cross-device conv. (CrossDeviceConversions)
  • Conversions (current model) (CurrentModelAttributedConversions)
  • Conv. value (current model) (CurrentModelAttributedConversionValue)
  • Engagement rate (EngagementRate)
  • Engagements (Engagements)
  • Campaign Group ID (Id)
  • Interaction Rate (InteractionRate)
  • Interactions (Interactions)
  • Interaction Types (InteractionTypes)
  • Campaign Group Name (Name)
  • Campaign Group Status (Status)
  • Value / all conv. (ValuePerAllConversion)
  • Value / conv. (current model) (ValuePerCurrentModelAttributedConversion)
  • View rate (VideoViewRate)
  • Views (VideoViews)

Campaign Location Target Report (CAMPAIGN_LOCATION_TARGET_REPORT)

  • Currency (AccountCurrencyCode)
  • Account (AccountDescriptiveName)
  • Time zone (AccountTimeZone)
  • All conv. rate (AllConversionRate)
  • All conv. (AllConversions)
  • All conv. value (AllConversionValue)
  • Avg. Cost (AverageCost)
  • Avg. CPC (AverageCpc)
  • Avg. CPE (AverageCpe)
  • Avg. CPM (AverageCpm)
  • Avg. CPV (AverageCpv)
  • Avg. position (AveragePosition)
  • Bid adj. (BidModifier)
  • Campaign ID (CampaignId)
  • Campaign (CampaignName)
  • Campaign state (CampaignStatus)
  • Clicks (Clicks)
  • Conv. rate (ConversionRate)
  • Conversions (Conversions)
  • Total conv. value (ConversionValue)
  • Cost (Cost)
  • Cost / all conv. (CostPerAllConversion)
  • Cost / conv. (CostPerConversion)
  • Cross-device conv. (CrossDeviceConversions)
  • CTR (Ctr)
  • Client name (CustomerDescriptiveName)
  • Day (Date)
  • Engagement rate (EngagementRate)
  • Engagements (Engagements)
  • Conversion source (ExternalConversionSource)
  • Customer ID (ExternalCustomerId)
  • Location (Id)
  • Impressions (Impressions)
  • Interaction Rate (InteractionRate)
  • Interactions (Interactions)
  • Interaction Types (InteractionTypes)
  • Is negative (IsNegative)
  • Month (Month)
  • Month of Year (MonthOfYear)
  • Quarter (Quarter)
  • Value / all conv. (ValuePerAllConversion)
  • Value / conv. (ValuePerConversion)
  • View rate (VideoViewRate)
  • Views (VideoViews)
  • View-through conv. (ViewThroughConversions)
  • Week (Week)
  • Year (Year)

Campaign Negative Keywords Performance Report (CAMPAIGN_NEGATIVE_KEYWORDS_PERFORMANCE_REPORT)

  • Currency (AccountCurrencyCode)
  • Account (AccountDescriptiveName)
  • Time zone (AccountTimeZone)
  • Base Campaign ID (BaseCampaignId)
  • Campaign ID (CampaignId)
  • Campaign (CampaignName)
  • Campaign state (CampaignStatus)
  • Negative keyword (Criteria)
  • Client name (CustomerDescriptiveName)
  • Customer ID (ExternalCustomerId)
  • Keyword ID (Id)
  • Is negative (IsNegative)
  • Match type (KeywordMatchType)

Campaign Negative Locations Report (CAMPAIGN_NEGATIVE_LOCATIONS_REPORT)

  • Currency (AccountCurrencyCode)
  • Account (AccountDescriptiveName)
  • Time zone (AccountTimeZone)
  • Base Campaign ID (BaseCampaignId)
  • Campaign ID (CampaignId)
  • Campaign (CampaignName)
  • Campaign state (CampaignStatus)
  • Client name (CustomerDescriptiveName)
  • Customer ID (ExternalCustomerId)
  • Location (Id)
  • Is negative (IsNegative)

Campaign Negative Placements Performance Report (CAMPAIGN_NEGATIVE_PLACEMENTS_PERFORMANCE_REPORT)

  • Currency (AccountCurrencyCode)
  • Account (AccountDescriptiveName)
  • Time zone (AccountTimeZone)
  • Base Campaign ID (BaseCampaignId)
  • Campaign ID (CampaignId)
  • Campaign (CampaignName)
  • Campaign state (CampaignStatus)
  • Exclusion (Criteria)
  • Client name (CustomerDescriptiveName)
  • Criteria Display Name (DisplayName)
  • Customer ID (ExternalCustomerId)
  • Keyword ID (Id)
  • Is negative (IsNegative)
  • Match type (KeywordMatchType)

Campaign Performance Report (CAMPAIGN_PERFORMANCE_REPORT)

  • Budget period (Period)
  • Custom parameter (UrlCustomParameters)
  • Currency (AccountCurrencyCode)
  • Account (AccountDescriptiveName)
  • Time zone (AccountTimeZone)
  • Active View avg. CPM (ActiveViewCpm)
  • Active View viewable CTR (ActiveViewCtr)
  • Active View viewable impressions (ActiveViewImpressions)
  • Active View measurable impr. / impr. (ActiveViewMeasurability)
  • Active View measurable cost (ActiveViewMeasurableCost)
  • Active View measurable impr. (ActiveViewMeasurableImpressions)
  • Active View viewable impr. / measurable impr. (ActiveViewViewability)
  • Network (AdNetworkType1)
  • Network (with search partners) (AdNetworkType2)
  • Advertising Sub Channel (AdvertisingChannelSubType)
  • Advertising Channel (AdvertisingChannelType)
  • All conv. rate (AllConversionRate)
  • All conv. (AllConversions)
  • All conv. value (AllConversionValue)
  • Budget (Amount)
  • Avg. Cost (AverageCost)
  • Avg. CPC (AverageCpc)
  • Avg. CPE (AverageCpe)
  • Avg. CPM (AverageCpm)
  • Avg. CPV (AverageCpv)
  • Avg. impr. freq. per cookie (AverageFrequency)
  • Pages / session (AveragePageviews)
  • Avg. position (AveragePosition)
  • Avg. session duration (seconds) (AverageTimeOnSite)
  • Base Campaign ID (BaseCampaignId)
  • Bid Strategy ID (BiddingStrategyId)
  • Bid Strategy Name (BiddingStrategyName)
  • Bid Strategy Type (BiddingStrategyType)
  • Conversion optimizer bid type (BidType)
  • Bounce rate (BounceRate)
  • Budget ID (BudgetId)
  • Desktop bid adj. (CampaignDesktopBidModifier)
  • Campaign Group ID (CampaignGroupId)
  • Campaign ID (CampaignId)
  • Mobile bid adj. (CampaignMobileBidModifier)
  • Campaign (CampaignName)
  • Campaign state (CampaignStatus)
  • Tablet bid adj. (CampaignTabletBidModifier)
  • Campaign Trial Type (CampaignTrialType)
  • Click Assisted Conv. (ClickAssistedConversions)
  • Click Assisted Conv. / Last Click Conv. (ClickAssistedConversionsOverLastClickConversions)
  • Click Assisted Conv. Value (ClickAssistedConversionValue)
  • Clicks (Clicks)
  • Click type (ClickType)
  • Content Lost IS (budget) (ContentBudgetLostImpressionShare)
  • Content Impr. share (ContentImpressionShare)
  • Content Lost IS (rank) (ContentRankLostImpressionShare)
  • Conversion category (ConversionCategoryName)
  • Conv. rate (ConversionRate)
  • Conversions (Conversions)
  • Conversion Tracker Id (ConversionTrackerId)
  • Conversion name (ConversionTypeName)
  • Total conv. value (ConversionValue)
  • Cost (Cost)
  • Cost / all conv. (CostPerAllConversion)
  • Cost / conv. (CostPerConversion)
  • Cost / conv. (current model) (CostPerCurrentModelAttributedConversion)
  • Cross-device conv. (CrossDeviceConversions)
  • CTR (Ctr)
  • Conversions (current model) (CurrentModelAttributedConversions)
  • Conv. value (current model) (CurrentModelAttributedConversionValue)
  • Client name (CustomerDescriptiveName)
  • Day (Date)
  • Day of week (DayOfWeek)
  • Device (Device)
  • End date (EndDate)
  • Engagement rate (EngagementRate)
  • Engagements (Engagements)
  • Enhanced CPC enabled (EnhancedCpcEnabled)
  • Enhanced CPV enabled (EnhancedCpvEnabled)
  • Conversion source (ExternalConversionSource)
  • Customer ID (ExternalCustomerId)
  • Gmail forwards (GmailForwards)
  • Gmail saves (GmailSaves)
  • Gmail clicks to website (GmailSecondaryClicks)
  • Hour of day (HourOfDay)
  • Impr. Assisted Conv. (ImpressionAssistedConversions)
  • Impr. Assisted Conv. / Last Click Conv. (ImpressionAssistedConversionsOverLastClickConversions)
  • Impr. Assisted Conv. Value (ImpressionAssistedConversionValue)
  • Unique cookies (ImpressionReach)
  • Impressions (Impressions)
  • Interaction Rate (InteractionRate)
  • Interactions (Interactions)
  • Interaction Types (InteractionTypes)
  • Invalid click rate (InvalidClickRate)
  • Invalid clicks (InvalidClicks)
  • Budget explicitly shared (IsBudgetExplicitlyShared)
  • Label IDs (LabelIds)
  • Labels (Labels)
  • Month (Month)
  • Month of Year (MonthOfYear)
  • Phone impressions (NumOfflineImpressions)
  • Phone calls (NumOfflineInteractions)
  • PTR (OfflineInteractionRate)
  • % new sessions (PercentNewVisitors)
  • Quarter (Quarter)
  • Relative CTR (RelativeCtr)
  • Search Lost IS (budget) (SearchBudgetLostImpressionShare)
  • Search Exact match IS (SearchExactMatchImpressionShare)
  • Search Impr. share (SearchImpressionShare)
  • Search Lost IS (rank) (SearchRankLostImpressionShare)
  • Campaign serving status (ServingStatus)
  • Top vs. Other (Slot)
  • Start date (StartDate)
  • Tracking template (TrackingUrlTemplate)
  • Value / all conv. (ValuePerAllConversion)
  • Value / conv. (ValuePerConversion)
  • Value / conv. (current model) (ValuePerCurrentModelAttributedConversion)
  • Video played to 100% (VideoQuartile100Rate)
  • Video played to 25% (VideoQuartile25Rate)
  • Video played to 50% (VideoQuartile50Rate)
  • Video played to 75% (VideoQuartile75Rate)
  • View rate (VideoViewRate)
  • Views (VideoViews)
  • View-through conv. (ViewThroughConversions)
  • Week (Week)
  • Year (Year)

Campaign Shared Set Report (CAMPAIGN_SHARED_SET_REPORT)

  • Account (AccountDescriptiveName)
  • Campaign ID (CampaignId)
  • Campaign (CampaignName)
  • Campaign state (CampaignStatus)
  • Customer ID (ExternalCustomerId)
  • Shared Set Name (SharedSetName)
  • Shared Set Type (SharedSetType)
  • State (Status)

Click Performance Report (CLICK_PERFORMANCE_REPORT)

  • Page (Page)
  • Account (AccountDescriptiveName)
  • Ad type (AdFormat)
  • Ad group ID (AdGroupId)
  • Ad group (AdGroupName)
  • Ad group state (AdGroupStatus)
  • Network (AdNetworkType1)
  • Network (with search partners) (AdNetworkType2)
  • City (Location of interest) (AoiCityCriteriaId)
  • Country/Territory (Location of interest) (AoiCountryCriteriaId)
  • Metro area (Location of interest) (AoiMetroCriteriaId)
  • Most specific location target (Location of interest) (AoiMostSpecificTargetId)
  • Region (Location of interest) (AoiRegionCriteriaId)
  • Campaign ID (CampaignId)
  • Campaign location target (CampaignLocationTargetId)
  • Campaign (CampaignName)
  • Campaign state (CampaignStatus)
  • Clicks (Clicks)
  • Click type (ClickType)
  • Ad ID (CreativeId)
  • Keyword ID (CriteriaId)
  • Keyword / Placement (CriteriaParameters)
  • Day (Date)
  • Device (Device)
  • Customer ID (ExternalCustomerId)
  • Google Click ID (GclId)
  • Match type (KeywordMatchType)
  • City (Physical location) (LopCityCriteriaId)
  • Country/Territory (Physical location) (LopCountryCriteriaId)
  • Metro area (Physical location) (LopMetroCriteriaId)
  • Most specific location target (Physical location) (LopMostSpecificTargetId)
  • Region (Physical location) (LopRegionCriteriaId)
  • Month of Year (MonthOfYear)
  • Top vs. Other (Slot)
  • User List ID (UserListId)

Creative Conversion Report (CREATIVE_CONVERSION_REPORT)

  • Currency (AccountCurrencyCode)
  • Account (AccountDescriptiveName)
  • Time zone (AccountTimeZone)
  • Ad group ID (AdGroupId)
  • Ad group (AdGroupName)
  • Ad group state (AdGroupStatus)
  • Network (AdNetworkType1)
  • Network (with search partners) (AdNetworkType2)
  • Campaign ID (CampaignId)
  • Campaign (CampaignName)
  • Campaign state (CampaignStatus)
  • Free click type (ConversionTrackerId)
  • Free click rate (CreativeConversionRate)
  • Free clicks (CreativeConversions)
  • Ad ID (CreativeId)
  • Keyword / Placement (CriteriaParameters)
  • Match type (CriteriaTypeName)
  • Keyword ID (CriterionId)
  • Client name (CustomerDescriptiveName)
  • Day (Date)
  • Day of week (DayOfWeek)
  • Customer ID (ExternalCustomerId)
  • Impressions (Impressions)
  • Month (Month)
  • Quarter (Quarter)
  • Week (Week)
  • Year (Year)

Criteria Performance Report (CRITERIA_PERFORMANCE_REPORT)

  • Dynamic ad target (Parameter)
  • Currency (AccountCurrencyCode)
  • Account (AccountDescriptiveName)
  • Time zone (AccountTimeZone)
  • Active View avg. CPM (ActiveViewCpm)
  • Active View viewable CTR (ActiveViewCtr)
  • Active View viewable impressions (ActiveViewImpressions)
  • Active View measurable impr. / impr. (ActiveViewMeasurability)
  • Active View measurable cost (ActiveViewMeasurableCost)
  • Active View measurable impr. (ActiveViewMeasurableImpressions)
  • Active View viewable impr. / measurable impr. (ActiveViewViewability)
  • Ad group ID (AdGroupId)
  • Ad group (AdGroupName)
  • Ad group state (AdGroupStatus)
  • Network (AdNetworkType1)
  • Network (with search partners) (AdNetworkType2)
  • All conv. rate (AllConversionRate)
  • All conv. (AllConversions)
  • All conv. value (AllConversionValue)
  • Approval Status (ApprovalStatus)
  • Avg. Cost (AverageCost)
  • Avg. CPC (AverageCpc)
  • Avg. CPE (AverageCpe)
  • Avg. CPM (AverageCpm)
  • Avg. CPV (AverageCpv)
  • Avg. position (AveragePosition)
  • Base Ad group ID (BaseAdGroupId)
  • Base Campaign ID (BaseCampaignId)
  • Bid adj. (BidModifier)
  • Conversion optimizer bid type (BidType)
  • Campaign ID (CampaignId)
  • Campaign (CampaignName)
  • Campaign state (CampaignStatus)
  • Clicks (Clicks)
  • Click type (ClickType)
  • Conversion category (ConversionCategoryName)
  • Conv. rate (ConversionRate)
  • Conversions (Conversions)
  • Conversion Tracker Id (ConversionTrackerId)
  • Conversion name (ConversionTypeName)
  • Total conv. value (ConversionValue)
  • Cost (Cost)
  • Cost / all conv. (CostPerAllConversion)
  • Cost / conv. (CostPerConversion)
  • Cost / conv. (current model) (CostPerCurrentModelAttributedConversion)
  • Max. CPC (CpcBid)
  • Max CPC source (CpcBidSource)
  • Max. CPM (CpmBid)
  • Max. CPV (CpvBid)
  • Max CPV source (CpvBidSource)
  • Ad relevance (CreativeQualityScore)
  • Keyword / Placement (Criteria)
  • Keyword/Placement destination URL (CriteriaDestinationUrl)
  • Criteria Type (CriteriaType)
  • Cross-device conv. (CrossDeviceConversions)
  • CTR (Ctr)
  • Conversions (current model) (CurrentModelAttributedConversions)
  • Conv. value (current model) (CurrentModelAttributedConversionValue)
  • Client name (CustomerDescriptiveName)
  • Day (Date)
  • Day of week (DayOfWeek)
  • Device (Device)
  • Criteria Display Name (DisplayName)
  • Engagement rate (EngagementRate)
  • Engagements (Engagements)
  • Enhanced CPC enabled (EnhancedCpcEnabled)
  • Enhanced CPV enabled (EnhancedCpvEnabled)
  • Est. add. clicks/wk (first position bid) (EstimatedAddClicksAtFirstPositionCpc)
  • Est. add. cost/wk (first position bid) (EstimatedAddCostAtFirstPositionCpc)
  • Conversion source (ExternalConversionSource)
  • Customer ID (ExternalCustomerId)
  • App final URL (FinalAppUrls)
  • Mobile final URL (FinalMobileUrls)
  • Final URL (FinalUrls)
  • First page CPC (FirstPageCpc)
  • First position CPC (FirstPositionCpc)
  • Gmail forwards (GmailForwards)
  • Gmail saves (GmailSaves)
  • Gmail clicks to website (GmailSecondaryClicks)
  • Has Quality Score (HasQualityScore)
  • Keyword ID (Id)
  • Impressions (Impressions)
  • Interaction Rate (InteractionRate)
  • Interactions (Interactions)
  • Interaction Types (InteractionTypes)
  • Is negative (IsNegative)
  • Label IDs (LabelIds)
  • Labels (Labels)
  • Month (Month)
  • Month of Year (MonthOfYear)
  • Landing page experience (PostClickQualityScore)
  • Quality score (QualityScore)
  • Quarter (Quarter)
  • Expected clickthrough rate (SearchPredictedCtr)
  • Top vs. Other (Slot)
  • Keyword/Placement state (Status)
  • Criterion serving status (SystemServingStatus)
  • Top of page CPC (TopOfPageCpc)
  • Tracking template (TrackingUrlTemplate)
  • Custom parameter (UrlCustomParameters)
  • Value / all conv. (ValuePerAllConversion)
  • Value / conv. (ValuePerConversion)
  • Value / conv. (current model) (ValuePerCurrentModelAttributedConversion)
  • Vertical ID (VerticalId)
  • Video played to 100% (VideoQuartile100Rate)
  • Video played to 25% (VideoQuartile25Rate)
  • Video played to 50% (VideoQuartile50Rate)
  • Video played to 75% (VideoQuartile75Rate)
  • View rate (VideoViewRate)
  • Views (VideoViews)
  • View-through conv. (ViewThroughConversions)
  • Week (Week)
  • Year (Year)

Destination Url Report (DESTINATION_URL_REPORT)

  • Currency (AccountCurrencyCode)
  • Account (AccountDescriptiveName)
  • Time zone (AccountTimeZone)
  • Active View avg. CPM (ActiveViewCpm)
  • Active View viewable CTR (ActiveViewCtr)
  • Active View viewable impressions (ActiveViewImpressions)
  • Active View measurable impr. / impr. (ActiveViewMeasurability)
  • Active View measurable cost (ActiveViewMeasurableCost)
  • Active View measurable impr. (ActiveViewMeasurableImpressions)
  • Active View viewable impr. / measurable impr. (ActiveViewViewability)
  • Ad group ID (AdGroupId)
  • Ad group (AdGroupName)
  • Ad group state (AdGroupStatus)
  • Network (AdNetworkType1)
  • Network (with search partners) (AdNetworkType2)
  • All conv. rate (AllConversionRate)
  • All conv. (AllConversions)
  • All conv. value (AllConversionValue)
  • Avg. Cost (AverageCost)
  • Avg. CPC (AverageCpc)
  • Avg. CPE (AverageCpe)
  • Avg. CPM (AverageCpm)
  • Avg. CPV (AverageCpv)
  • Avg. position (AveragePosition)
  • Campaign ID (CampaignId)
  • Campaign (CampaignName)
  • Campaign state (CampaignStatus)
  • Clicks (Clicks)
  • Click type (ClickType)
  • Conversion category (ConversionCategoryName)
  • Conv. rate (ConversionRate)
  • Conversions (Conversions)
  • Conversion Tracker Id (ConversionTrackerId)
  • Conversion name (ConversionTypeName)
  • Total conv. value (ConversionValue)
  • Cost (Cost)
  • Cost / all conv. (CostPerAllConversion)
  • Cost / conv. (CostPerConversion)
  • Cost / conv. (current model) (CostPerCurrentModelAttributedConversion)
  • Keyword/Placement destination URL (CriteriaDestinationUrl)
  • Keyword / Placement (CriteriaParameters)
  • Keyword/Placement state (CriteriaStatus)
  • Match type (CriteriaTypeName)
  • Cross-device conv. (CrossDeviceConversions)
  • CTR (Ctr)
  • Conversions (current model) (CurrentModelAttributedConversions)
  • Conv. value (current model) (CurrentModelAttributedConversionValue)
  • Client name (CustomerDescriptiveName)
  • Day (Date)
  • Day of week (DayOfWeek)
  • Device (Device)
  • Destination URL (EffectiveDestinationUrl)
  • Engagement rate (EngagementRate)
  • Engagements (Engagements)
  • Conversion source (ExternalConversionSource)
  • Customer ID (ExternalCustomerId)
  • Gmail forwards (GmailForwards)
  • Gmail saves (GmailSaves)
  • Gmail clicks to website (GmailSecondaryClicks)
  • Impressions (Impressions)
  • Interaction Rate (InteractionRate)
  • Interactions (Interactions)
  • Interaction Types (InteractionTypes)
  • Is negative (IsNegative)
  • Month (Month)
  • Month of Year (MonthOfYear)
  • Quarter (Quarter)
  • Top vs. Other (Slot)
  • Value / all conv. (ValuePerAllConversion)
  • Value / conv. (ValuePerConversion)
  • Value / conv. (current model) (ValuePerCurrentModelAttributedConversion)
  • Video played to 100% (VideoQuartile100Rate)
  • Video played to 25% (VideoQuartile25Rate)
  • Video played to 50% (VideoQuartile50Rate)
  • Video played to 75% (VideoQuartile75Rate)
  • View rate (VideoViewRate)
  • Views (VideoViews)
  • View-through conv. (ViewThroughConversions)
  • Week (Week)
  • Year (Year)

Display Keyword Performance Report (DISPLAY_KEYWORD_PERFORMANCE_REPORT)

  • Currency (AccountCurrencyCode)
  • Account (AccountDescriptiveName)
  • Time zone (AccountTimeZone)
  • Active View avg. CPM (ActiveViewCpm)
  • Active View viewable CTR (ActiveViewCtr)
  • Active View viewable impressions (ActiveViewImpressions)
  • Active View measurable impr. / impr. (ActiveViewMeasurability)
  • Active View measurable cost (ActiveViewMeasurableCost)
  • Active View measurable impr. (ActiveViewMeasurableImpressions)
  • Active View viewable impr. / measurable impr. (ActiveViewViewability)
  • Ad group ID (AdGroupId)
  • Ad group (AdGroupName)
  • Ad group state (AdGroupStatus)
  • Network (AdNetworkType1)
  • Network (with search partners) (AdNetworkType2)
  • All conv. rate (AllConversionRate)
  • All conv. (AllConversions)
  • All conv. value (AllConversionValue)
  • Avg. Cost (AverageCost)
  • Avg. CPC (AverageCpc)
  • Avg. CPE (AverageCpe)
  • Avg. CPM (AverageCpm)
  • Avg. CPV (AverageCpv)
  • Base Ad group ID (BaseAdGroupId)
  • Base Campaign ID (BaseCampaignId)
  • Conversion optimizer bid type (BidType)
  • Campaign ID (CampaignId)
  • Campaign (CampaignName)
  • Campaign state (CampaignStatus)
  • Clicks (Clicks)
  • Click type (ClickType)
  • Conversion category (ConversionCategoryName)
  • Conv. rate (ConversionRate)
  • Conversions (Conversions)
  • Conversion Tracker Id (ConversionTrackerId)
  • Conversion name (ConversionTypeName)
  • Total conv. value (ConversionValue)
  • Cost (Cost)
  • Cost / all conv. (CostPerAllConversion)
  • Cost / conv. (CostPerConversion)
  • Max. CPC (CpcBid)
  • Max CPC source (CpcBidSource)
  • Max. CPM (CpmBid)
  • Max CPM Source (CpmBidSource)
  • Max. CPV (CpvBid)
  • Max CPV source (CpvBidSource)
  • Keyword (Criteria)
  • Destination URL (CriteriaDestinationUrl)
  • Cross-device conv. (CrossDeviceConversions)
  • CTR (Ctr)
  • Client name (CustomerDescriptiveName)
  • Day (Date)
  • Day of week (DayOfWeek)
  • Device (Device)
  • Engagement rate (EngagementRate)
  • Engagements (Engagements)
  • Conversion source (ExternalConversionSource)
  • Customer ID (ExternalCustomerId)
  • App final URL (FinalAppUrls)
  • Mobile final URL (FinalMobileUrls)
  • Final URL (FinalUrls)
  • Gmail forwards (GmailForwards)
  • Gmail saves (GmailSaves)
  • Gmail clicks to website (GmailSecondaryClicks)
  • Keyword ID (Id)
  • Impressions (Impressions)
  • Interaction Rate (InteractionRate)
  • Interactions (Interactions)
  • Interaction Types (InteractionTypes)
  • Is negative (IsNegative)
  • Is restricting (IsRestrict)
  • Month (Month)
  • Month of Year (MonthOfYear)
  • Quarter (Quarter)
  • Keyword state (Status)
  • Tracking template (TrackingUrlTemplate)
  • Custom parameter (UrlCustomParameters)
  • Value / all conv. (ValuePerAllConversion)
  • Value / conv. (ValuePerConversion)
  • Video played to 100% (VideoQuartile100Rate)
  • Video played to 25% (VideoQuartile25Rate)
  • Video played to 50% (VideoQuartile50Rate)
  • Video played to 75% (VideoQuartile75Rate)
  • View rate (VideoViewRate)
  • Views (VideoViews)
  • View-through conv. (ViewThroughConversions)
  • Week (Week)
  • Year (Year)

Display Topics Performance Report (DISPLAY_TOPICS_PERFORMANCE_REPORT)

  • Currency (AccountCurrencyCode)
  • Account (AccountDescriptiveName)
  • Time zone (AccountTimeZone)
  • Active View avg. CPM (ActiveViewCpm)
  • Active View viewable CTR (ActiveViewCtr)
  • Active View viewable impressions (ActiveViewImpressions)
  • Active View measurable impr. / impr. (ActiveViewMeasurability)
  • Active View measurable cost (ActiveViewMeasurableCost)
  • Active View measurable impr. (ActiveViewMeasurableImpressions)
  • Active View viewable impr. / measurable impr. (ActiveViewViewability)
  • Ad group ID (AdGroupId)
  • Ad group (AdGroupName)
  • Ad group state (AdGroupStatus)
  • Network (AdNetworkType1)
  • Network (with search partners) (AdNetworkType2)
  • All conv. rate (AllConversionRate)
  • All conv. (AllConversions)
  • All conv. value (AllConversionValue)
  • Avg. Cost (AverageCost)
  • Avg. CPC (AverageCpc)
  • Avg. CPE (AverageCpe)
  • Avg. CPM (AverageCpm)
  • Avg. CPV (AverageCpv)
  • Base Ad group ID (BaseAdGroupId)
  • Base Campaign ID (BaseCampaignId)
  • Bid adj. (BidModifier)
  • Conversion optimizer bid type (BidType)
  • Campaign ID (CampaignId)
  • Campaign (CampaignName)
  • Campaign state (CampaignStatus)
  • Clicks (Clicks)
  • Click type (ClickType)
  • Conversion category (ConversionCategoryName)
  • Conv. rate (ConversionRate)
  • Conversions (Conversions)
  • Conversion Tracker Id (ConversionTrackerId)
  • Conversion name (ConversionTypeName)
  • Total conv. value (ConversionValue)
  • Cost (Cost)
  • Cost / all conv. (CostPerAllConversion)
  • Cost / conv. (CostPerConversion)
  • Max. CPC (CpcBid)
  • Max CPC source (CpcBidSource)
  • Max. CPM (CpmBid)
  • Max CPM Source (CpmBidSource)
  • Topic (Criteria)
  • Destination URL (CriteriaDestinationUrl)
  • Cross-device conv. (CrossDeviceConversions)
  • CTR (Ctr)
  • Client name (CustomerDescriptiveName)
  • Day (Date)
  • Day of week (DayOfWeek)
  • Device (Device)
  • Engagement rate (EngagementRate)
  • Engagements (Engagements)
  • Conversion source (ExternalConversionSource)
  • Customer ID (ExternalCustomerId)
  • App final URL (FinalAppUrls)
  • Mobile final URL (FinalMobileUrls)
  • Final URL (FinalUrls)
  • Gmail forwards (GmailForwards)
  • Gmail saves (GmailSaves)
  • Gmail clicks to website (GmailSecondaryClicks)
  • Criterion ID (Id)
  • Impressions (Impressions)
  • Interaction Rate (InteractionRate)
  • Interactions (Interactions)
  • Interaction Types (InteractionTypes)
  • Is negative (IsNegative)
  • Is restricting (IsRestrict)
  • Month (Month)
  • Month of Year (MonthOfYear)
  • Quarter (Quarter)
  • Topic state (Status)
  • Tracking template (TrackingUrlTemplate)
  • Custom parameter (UrlCustomParameters)
  • Value / all conv. (ValuePerAllConversion)
  • Value / conv. (ValuePerConversion)
  • Video played to 100% (VideoQuartile100Rate)
  • Video played to 25% (VideoQuartile25Rate)
  • Video played to 50% (VideoQuartile50Rate)
  • Video played to 75% (VideoQuartile75Rate)
  • View rate (VideoViewRate)
  • Views (VideoViews)
  • View-through conv. (ViewThroughConversions)
  • Week (Week)
  • Year (Year)

Final Url Report (FINAL_URL_REPORT)

  • Currency (AccountCurrencyCode)
  • Account (AccountDescriptiveName)
  • Time zone (AccountTimeZone)
  • Active View avg. CPM (ActiveViewCpm)
  • Active View viewable CTR (ActiveViewCtr)
  • Active View viewable impressions (ActiveViewImpressions)
  • Active View measurable impr. / impr. (ActiveViewMeasurability)
  • Active View measurable cost (ActiveViewMeasurableCost)
  • Active View measurable impr. (ActiveViewMeasurableImpressions)
  • Active View viewable impr. / measurable impr. (ActiveViewViewability)
  • Ad group ID (AdGroupId)
  • Ad group (AdGroupName)
  • Ad group state (AdGroupStatus)
  • Network (AdNetworkType1)
  • Network (with search partners) (AdNetworkType2)
  • Advertising Channel (AdvertisingChannelType)
  • All conv. rate (AllConversionRate)
  • All conv. (AllConversions)
  • All conv. value (AllConversionValue)
  • Avg. Cost (AverageCost)
  • Avg. CPC (AverageCpc)
  • Avg. CPE (AverageCpe)
  • Avg. CPM (AverageCpm)
  • Avg. CPV (AverageCpv)
  • Avg. position (AveragePosition)
  • Campaign ID (CampaignId)
  • Campaign (CampaignName)
  • Campaign state (CampaignStatus)
  • Clicks (Clicks)
  • Click type (ClickType)
  • Conversion category (ConversionCategoryName)
  • Conv. rate (ConversionRate)
  • Conversions (Conversions)
  • Conversion Tracker Id (ConversionTrackerId)
  • Conversion name (ConversionTypeName)
  • Total conv. value (ConversionValue)
  • Cost (Cost)
  • Cost / all conv. (CostPerAllConversion)
  • Cost / conv. (CostPerConversion)
  • Keyword / Placement (CriteriaParameters)
  • Match type (CriteriaTypeName)
  • Cross-device conv. (CrossDeviceConversions)
  • CTR (Ctr)
  • Client name (CustomerDescriptiveName)
  • Day (Date)
  • Day of week (DayOfWeek)
  • Device (Device)
  • Final URL (EffectiveFinalUrl)
  • Tracking template (EffectiveTrackingUrlTemplate)
  • Engagement rate (EngagementRate)
  • Engagements (Engagements)
  • Conversion source (ExternalConversionSource)
  • Customer ID (ExternalCustomerId)
  • Impressions (Impressions)
  • Interaction Rate (InteractionRate)
  • Interactions (Interactions)
  • Interaction Types (InteractionTypes)
  • Month (Month)
  • Month of Year (MonthOfYear)
  • Quarter (Quarter)
  • Top vs. Other (Slot)
  • Value / all conv. (ValuePerAllConversion)
  • Value / conv. (ValuePerConversion)
  • View rate (VideoViewRate)
  • Views (VideoViews)
  • Week (Week)
  • Year (Year)

Gender Performance Report (GENDER_PERFORMANCE_REPORT)

  • Currency (AccountCurrencyCode)
  • Account (AccountDescriptiveName)
  • Time zone (AccountTimeZone)
  • Active View avg. CPM (ActiveViewCpm)
  • Active View viewable CTR (ActiveViewCtr)
  • Active View viewable impressions (ActiveViewImpressions)
  • Active View measurable impr. / impr. (ActiveViewMeasurability)
  • Active View measurable cost (ActiveViewMeasurableCost)
  • Active View measurable impr. (ActiveViewMeasurableImpressions)
  • Active View viewable impr. / measurable impr. (ActiveViewViewability)
  • Ad group ID (AdGroupId)
  • Ad group (AdGroupName)
  • Ad group state (AdGroupStatus)
  • Network (AdNetworkType1)
  • Network (with search partners) (AdNetworkType2)
  • All conv. rate (AllConversionRate)
  • All conv. (AllConversions)
  • All conv. value (AllConversionValue)
  • Avg. Cost (AverageCost)
  • Avg. CPC (AverageCpc)
  • Avg. CPE (AverageCpe)
  • Avg. CPM (AverageCpm)
  • Avg. CPV (AverageCpv)
  • Base Ad group ID (BaseAdGroupId)
  • Base Campaign ID (BaseCampaignId)
  • Bid adj. (BidModifier)
  • Conversion optimizer bid type (BidType)
  • Campaign ID (CampaignId)
  • Campaign (CampaignName)
  • Campaign state (CampaignStatus)
  • Clicks (Clicks)
  • Click type (ClickType)
  • Conversion category (ConversionCategoryName)
  • Conv. rate (ConversionRate)
  • Conversions (Conversions)
  • Conversion Tracker Id (ConversionTrackerId)
  • Conversion name (ConversionTypeName)
  • Total conv. value (ConversionValue)
  • Cost (Cost)
  • Cost / all conv. (CostPerAllConversion)
  • Cost / conv. (CostPerConversion)
  • Max. CPC (CpcBid)
  • Max CPC source (CpcBidSource)
  • Max. CPM (CpmBid)
  • Max CPM Source (CpmBidSource)
  • Gender (Criteria)
  • Destination URL (CriteriaDestinationUrl)
  • Cross-device conv. (CrossDeviceConversions)
  • CTR (Ctr)
  • Client name (CustomerDescriptiveName)
  • Day (Date)
  • Day of week (DayOfWeek)
  • Device (Device)
  • Engagement rate (EngagementRate)
  • Engagements (Engagements)
  • Conversion source (ExternalConversionSource)
  • Customer ID (ExternalCustomerId)
  • App final URL (FinalAppUrls)
  • Mobile final URL (FinalMobileUrls)
  • Final URL (FinalUrls)
  • Gmail forwards (GmailForwards)
  • Gmail saves (GmailSaves)
  • Gmail clicks to website (GmailSecondaryClicks)
  • Criterion ID (Id)
  • Impressions (Impressions)
  • Interaction Rate (InteractionRate)
  • Interactions (Interactions)
  • Interaction Types (InteractionTypes)
  • Is negative (IsNegative)
  • Is restricting (IsRestrict)
  • Month (Month)
  • Month of Year (MonthOfYear)
  • Quarter (Quarter)
  • Gender state (Status)
  • Tracking template (TrackingUrlTemplate)
  • Custom parameter (UrlCustomParameters)
  • Value / all conv. (ValuePerAllConversion)
  • Value / conv. (ValuePerConversion)
  • Video played to 100% (VideoQuartile100Rate)
  • Video played to 25% (VideoQuartile25Rate)
  • Video played to 50% (VideoQuartile50Rate)
  • Video played to 75% (VideoQuartile75Rate)
  • View rate (VideoViewRate)
  • Views (VideoViews)
  • View-through conv. (ViewThroughConversions)
  • Week (Week)
  • Year (Year)

Geo Performance Report (GEO_PERFORMANCE_REPORT)

  • Currency (AccountCurrencyCode)
  • Account (AccountDescriptiveName)
  • Time zone (AccountTimeZone)
  • Ad type (AdFormat)
  • Ad group ID (AdGroupId)
  • Ad group (AdGroupName)
  • Ad group state (AdGroupStatus)
  • Network (AdNetworkType1)
  • Network (with search partners) (AdNetworkType2)
  • All conv. rate (AllConversionRate)
  • All conv. (AllConversions)
  • All conv. value (AllConversionValue)
  • Avg. Cost (AverageCost)
  • Avg. CPC (AverageCpc)
  • Avg. CPM (AverageCpm)
  • Avg. CPV (AverageCpv)
  • Avg. position (AveragePosition)
  • Campaign ID (CampaignId)
  • Campaign (CampaignName)
  • Campaign state (CampaignStatus)
  • City (CityCriteriaId)
  • Clicks (Clicks)
  • Conversion category (ConversionCategoryName)
  • Conv. rate (ConversionRate)
  • Conversions (Conversions)
  • Conversion Tracker Id (ConversionTrackerId)
  • Conversion name (ConversionTypeName)
  • Total conv. value (ConversionValue)
  • Cost (Cost)
  • Cost / all conv. (CostPerAllConversion)
  • Cost / conv. (CostPerConversion)
  • Country/Territory (CountryCriteriaId)
  • Cross-device conv. (CrossDeviceConversions)
  • CTR (Ctr)
  • Client name (CustomerDescriptiveName)
  • Day (Date)
  • Day of week (DayOfWeek)
  • Device (Device)
  • Conversion source (ExternalConversionSource)
  • Customer ID (ExternalCustomerId)
  • Impressions (Impressions)
  • Interaction Rate (InteractionRate)
  • Interactions (Interactions)
  • Interaction Types (InteractionTypes)
  • Is Targetable (IsTargetingLocation)
  • Location type (LocationType)
  • Metro area (MetroCriteriaId)
  • Month (Month)
  • Month of Year (MonthOfYear)
  • Most specific location (MostSpecificCriteriaId)
  • Quarter (Quarter)
  • Region (RegionCriteriaId)
  • Value / all conv. (ValuePerAllConversion)
  • Value / conv. (ValuePerConversion)
  • View rate (VideoViewRate)
  • Views (VideoViews)
  • View-through conv. (ViewThroughConversions)
  • Week (Week)
  • Year (Year)

Keywordless Category Report (KEYWORDLESS_CATEGORY_REPORT)

  • Currency (AccountCurrencyCode)
  • Account (AccountDescriptiveName)
  • Time zone (AccountTimeZone)
  • Ad group ID (AdGroupId)
  • Ad group (AdGroupName)
  • Ad group state (AdGroupStatus)
  • All conv. rate (AllConversionRate)
  • All conv. (AllConversions)
  • All conv. value (AllConversionValue)
  • Avg. CPC (AverageCpc)
  • Avg. CPM (AverageCpm)
  • Campaign ID (CampaignId)
  • Campaign (CampaignName)
  • Campaign state (CampaignStatus)
  • Top level categories (Category0)
  • First level sub-categories (Category1)
  • Second level sub-categories (Category2)
  • Clicks (Clicks)
  • Conversion category (ConversionCategoryName)
  • Conv. rate (ConversionRate)
  • Conversions (Conversions)
  • Conversion Tracker Id (ConversionTrackerId)
  • Conversion name (ConversionTypeName)
  • Total conv. value (ConversionValue)
  • Cost (Cost)
  • Cost / all conv. (CostPerAllConversion)
  • Cost / conv. (CostPerConversion)
  • Keyword ID (CriterionId)
  • Cross-device conv. (CrossDeviceConversions)
  • CTR (Ctr)
  • Client name (CustomerDescriptiveName)
  • Day (Date)
  • Day of week (DayOfWeek)
  • Domain (Domain)
  • Conversion source (ExternalConversionSource)
  • Customer ID (ExternalCustomerId)
  • Impressions (Impressions)
  • Month (Month)
  • Month of Year (MonthOfYear)
  • Quarter (Quarter)
  • Value / all conv. (ValuePerAllConversion)
  • Value / conv. (ValuePerConversion)
  • Week (Week)
  • Year (Year)

Keywordless Query Report (KEYWORDLESS_QUERY_REPORT)

  • Currency (AccountCurrencyCode)
  • Account (AccountDescriptiveName)
  • Time zone (AccountTimeZone)
  • Ad group ID (AdGroupId)
  • Ad group (AdGroupName)
  • Ad group state (AdGroupStatus)
  • All conv. rate (AllConversionRate)
  • All conv. (AllConversions)
  • All conv. value (AllConversionValue)
  • Avg. CPC (AverageCpc)
  • Avg. CPM (AverageCpm)
  • Campaign ID (CampaignId)
  • Campaign (CampaignName)
  • Campaign state (CampaignStatus)
  • Categories (CategoryPaths)
  • Clicks (Clicks)
  • Conversion category (ConversionCategoryName)
  • Conv. rate (ConversionRate)
  • Conversions (Conversions)
  • Conversion Tracker Id (ConversionTrackerId)
  • Conversion name (ConversionTypeName)
  • Total conv. value (ConversionValue)
  • Cost (Cost)
  • Cost / all conv. (CostPerAllConversion)
  • Cost / conv. (CostPerConversion)
  • Keyword ID (CriterionId)
  • Cross-device conv. (CrossDeviceConversions)
  • CTR (Ctr)
  • Client name (CustomerDescriptiveName)
  • Day (Date)
  • Day of week (DayOfWeek)
  • Domain (Domain)
  • Conversion source (ExternalConversionSource)
  • Customer ID (ExternalCustomerId)
  • Impressions (Impressions)
  • Dynamically generated Headline (Line1)
  • Month (Month)
  • Month of Year (MonthOfYear)
  • Quarter (Quarter)
  • Search term (Query)
  • Landing Page Title (Title)
  • URL (Url)
  • Value / all conv. (ValuePerAllConversion)
  • Value / conv. (ValuePerConversion)
  • Week (Week)
  • Year (Year)

Keywords Performance Report (KEYWORDS_PERFORMANCE_REPORT)

  • Currency (AccountCurrencyCode)
  • Account (AccountDescriptiveName)
  • Time zone (AccountTimeZone)
  • Active View avg. CPM (ActiveViewCpm)
  • Active View viewable CTR (ActiveViewCtr)
  • Active View viewable impressions (ActiveViewImpressions)
  • Active View measurable impr. / impr. (ActiveViewMeasurability)
  • Active View measurable cost (ActiveViewMeasurableCost)
  • Active View measurable impr. (ActiveViewMeasurableImpressions)
  • Active View viewable impr. / measurable impr. (ActiveViewViewability)
  • Ad group ID (AdGroupId)
  • Ad group (AdGroupName)
  • Ad group state (AdGroupStatus)
  • Network (AdNetworkType1)
  • Network (with search partners) (AdNetworkType2)
  • All conv. rate (AllConversionRate)
  • All conv. (AllConversions)
  • All conv. value (AllConversionValue)
  • Approval Status (ApprovalStatus)
  • Avg. Cost (AverageCost)
  • Avg. CPC (AverageCpc)
  • Avg. CPE (AverageCpe)
  • Avg. CPM (AverageCpm)
  • Avg. CPV (AverageCpv)
  • Pages / session (AveragePageviews)
  • Avg. position (AveragePosition)
  • Avg. session duration (seconds) (AverageTimeOnSite)
  • Base Ad group ID (BaseAdGroupId)
  • Base Campaign ID (BaseCampaignId)
  • Bid Strategy ID (BiddingStrategyId)
  • Bid Strategy Name (BiddingStrategyName)
  • Bidding Strategy Source (BiddingStrategySource)
  • Bid Strategy Type (BiddingStrategyType)
  • Conversion optimizer bid type (BidType)
  • Bounce rate (BounceRate)
  • Campaign ID (CampaignId)
  • Campaign (CampaignName)
  • Campaign state (CampaignStatus)
  • Click Assisted Conv. (ClickAssistedConversions)
  • Click Assisted Conv. / Last Click Conv. (ClickAssistedConversionsOverLastClickConversions)
  • Click Assisted Conv. Value (ClickAssistedConversionValue)
  • Clicks (Clicks)
  • Click type (ClickType)
  • Conversion category (ConversionCategoryName)
  • Conv. rate (ConversionRate)
  • Conversions (Conversions)
  • Conversion Tracker Id (ConversionTrackerId)
  • Conversion name (ConversionTypeName)
  • Total conv. value (ConversionValue)
  • Cost (Cost)
  • Cost / all conv. (CostPerAllConversion)
  • Cost / conv. (CostPerConversion)
  • Cost / conv. (current model) (CostPerCurrentModelAttributedConversion)
  • Max. CPC (CpcBid)
  • Max CPC source (CpcBidSource)
  • Max. CPM (CpmBid)
  • Ad relevance (CreativeQualityScore)
  • Keyword (Criteria)
  • Destination URL (CriteriaDestinationUrl)
  • Cross-device conv. (CrossDeviceConversions)
  • CTR (Ctr)
  • Conversions (current model) (CurrentModelAttributedConversions)
  • Conv. value (current model) (CurrentModelAttributedConversionValue)
  • Client name (CustomerDescriptiveName)
  • Day (Date)
  • Day of week (DayOfWeek)
  • Device (Device)
  • Engagement rate (EngagementRate)
  • Engagements (Engagements)
  • Enhanced CPC enabled (EnhancedCpcEnabled)
  • Est. add. clicks/wk (first position bid) (EstimatedAddClicksAtFirstPositionCpc)
  • Est. add. cost/wk (first position bid) (EstimatedAddCostAtFirstPositionCpc)
  • Conversion source (ExternalConversionSource)
  • Customer ID (ExternalCustomerId)
  • App final URL (FinalAppUrls)
  • Mobile final URL (FinalMobileUrls)
  • Final URL (FinalUrls)
  • First page CPC (FirstPageCpc)
  • First position CPC (FirstPositionCpc)
  • Gmail forwards (GmailForwards)
  • Gmail saves (GmailSaves)
  • Gmail clicks to website (GmailSecondaryClicks)
  • Has Quality Score (HasQualityScore)
  • Ad relevance (hist.) (HistoricalCreativeQualityScore)
  • Landing page experience (hist.) (HistoricalLandingPageQualityScore)
  • Qual. score (hist.) (HistoricalQualityScore)
  • Expected clickthrough rate (hist.) (HistoricalSearchPredictedCtr)
  • Keyword ID (Id)
  • Impr. Assisted Conv. (ImpressionAssistedConversions)
  • Impr. Assisted Conv. / Last Click Conv. (ImpressionAssistedConversionsOverLastClickConversions)
  • Impr. Assisted Conv. Value (ImpressionAssistedConversionValue)
  • Impressions (Impressions)
  • Interaction Rate (InteractionRate)
  • Interactions (Interactions)
  • Interaction Types (InteractionTypes)
  • Is negative (IsNegative)
  • Match type (KeywordMatchType)
  • Label IDs (LabelIds)
  • Labels (Labels)
  • Month (Month)
  • Month of Year (MonthOfYear)
  • % new sessions (PercentNewVisitors)
  • Landing page experience (PostClickQualityScore)
  • Quality score (QualityScore)
  • Quarter (Quarter)
  • Search Exact match IS (SearchExactMatchImpressionShare)
  • Search Impr. share (SearchImpressionShare)
  • Expected clickthrough rate (SearchPredictedCtr)
  • Search Lost IS (rank) (SearchRankLostImpressionShare)
  • Top vs. Other (Slot)
  • Keyword state (Status)
  • Criterion serving status (SystemServingStatus)
  • Top of page CPC (TopOfPageCpc)
  • Tracking template (TrackingUrlTemplate)
  • Custom parameter (UrlCustomParameters)
  • Value / all conv. (ValuePerAllConversion)
  • Value / conv. (ValuePerConversion)
  • Value / conv. (current model) (ValuePerCurrentModelAttributedConversion)
  • Video played to 100% (VideoQuartile100Rate)
  • Video played to 25% (VideoQuartile25Rate)
  • Video played to 50% (VideoQuartile50Rate)
  • Video played to 75% (VideoQuartile75Rate)
  • View rate (VideoViewRate)
  • Views (VideoViews)
  • View-through conv. (ViewThroughConversions)
  • Week (Week)
  • Year (Year)

Label Report (LABEL_REPORT)

  • Account (AccountDescriptiveName)
  • Ad group creatives count (AdGroupCreativesCount)
  • Ad group criteria count (AdGroupCriteriaCount)
  • Ad groups count (AdGroupsCount)
  • Campaigns count (CampaignsCount)
  • Customer ID (ExternalCustomerId)
  • Label ID (LabelId)
  • Label name (LabelName)
  • User lists count (UserListsCount)

Paid Organic Query Report (PAID_ORGANIC_QUERY_REPORT)

  • Keyword ID (KeywordId)
  • Currency (AccountCurrencyCode)
  • Account (AccountDescriptiveName)
  • Time zone (AccountTimeZone)
  • Ad group ID (AdGroupId)
  • Ad group (AdGroupName)
  • Ad group state (AdGroupStatus)
  • Ad Avg. CPC (AverageCpc)
  • Ad Avg. position (AveragePosition)
  • Campaign ID (CampaignId)
  • Campaign (CampaignName)
  • Campaign state (CampaignStatus)
  • Ad Clicks (Clicks)
  • Combined Clicks (CombinedAdsOrganicClicks)
  • Combined Clicks/Query (CombinedAdsOrganicClicksPerQuery)
  • Combined Queries (CombinedAdsOrganicQueries)
  • Ad CTR (Ctr)
  • Client name (CustomerDescriptiveName)
  • Day (Date)
  • Day of week (DayOfWeek)
  • Customer ID (ExternalCustomerId)
  • Ad Impressions (Impressions)
  • Keyword (KeywordTextMatchingQuery)
  • Month (Month)
  • Month of Year (MonthOfYear)
  • Organic Average Position (OrganicAveragePosition)
  • Organic Clicks (OrganicClicks)
  • Organic Clicks/Query (OrganicClicksPerQuery)
  • Organic Listings (OrganicImpressions)
  • Organic Listings/Query (OrganicImpressionsPerQuery)
  • Organic Queries (OrganicQueries)
  • Quarter (Quarter)
  • Match type (QueryMatchType)
  • Query (SearchQuery)
  • Search Result Type (SerpType)
  • Week (Week)
  • Year (Year)

Parental Status Performance Report (PARENTAL_STATUS_PERFORMANCE_REPORT)

  • Currency (AccountCurrencyCode)
  • Account (AccountDescriptiveName)
  • Time zone (AccountTimeZone)
  • Active View avg. CPM (ActiveViewCpm)
  • Active View viewable CTR (ActiveViewCtr)
  • Active View viewable impressions (ActiveViewImpressions)
  • Active View measurable impr. / impr. (ActiveViewMeasurability)
  • Active View measurable cost (ActiveViewMeasurableCost)
  • Active View measurable impr. (ActiveViewMeasurableImpressions)
  • Active View viewable impr. / measurable impr. (ActiveViewViewability)
  • Ad group ID (AdGroupId)
  • Ad group (AdGroupName)
  • Ad group state (AdGroupStatus)
  • Network (AdNetworkType1)
  • Network (with search partners) (AdNetworkType2)
  • All conv. rate (AllConversionRate)
  • All conv. (AllConversions)
  • All conv. value (AllConversionValue)
  • Avg. Cost (AverageCost)
  • Avg. CPC (AverageCpc)
  • Avg. CPE (AverageCpe)
  • Avg. CPM (AverageCpm)
  • Avg. CPV (AverageCpv)
  • Base Ad group ID (BaseAdGroupId)
  • Base Campaign ID (BaseCampaignId)
  • Bid adj. (BidModifier)
  • Conversion optimizer bid type (BidType)
  • Campaign ID (CampaignId)
  • Campaign (CampaignName)
  • Campaign state (CampaignStatus)
  • Clicks (Clicks)
  • Click type (ClickType)
  • Conversion category (ConversionCategoryName)
  • Conv. rate (ConversionRate)
  • Conversions (Conversions)
  • Conversion name (ConversionTypeName)
  • Total conv. value (ConversionValue)
  • Cost (Cost)
  • Cost / all conv. (CostPerAllConversion)
  • Cost / conv. (CostPerConversion)
  • Max. CPC (CpcBid)
  • Max CPC source (CpcBidSource)
  • Max. CPM (CpmBid)
  • Max CPM Source (CpmBidSource)
  • Parental status (Criteria)
  • Destination URL (CriteriaDestinationUrl)
  • Cross-device conv. (CrossDeviceConversions)
  • CTR (Ctr)
  • Client name (CustomerDescriptiveName)
  • Day (Date)
  • Day of week (DayOfWeek)
  • Device (Device)
  • Engagement rate (EngagementRate)
  • Engagements (Engagements)
  • Conversion source (ExternalConversionSource)
  • Customer ID (ExternalCustomerId)
  • App final URL (FinalAppUrls)
  • Mobile final URL (FinalMobileUrls)
  • Final URL (FinalUrls)
  • Gmail forwards (GmailForwards)
  • Gmail saves (GmailSaves)
  • Gmail clicks to website (GmailSecondaryClicks)
  • Criterion ID (Id)
  • Impressions (Impressions)
  • Interaction Rate (InteractionRate)
  • Interactions (Interactions)
  • Interaction Types (InteractionTypes)
  • Is negative (IsNegative)
  • Is restricting (IsRestrict)
  • Month (Month)
  • Month of Year (MonthOfYear)
  • Quarter (Quarter)
  • Parental status state (Status)
  • Tracking template (TrackingUrlTemplate)
  • Custom parameter (UrlCustomParameters)
  • Value / all conv. (ValuePerAllConversion)
  • Value / conv. (ValuePerConversion)
  • Video played to 100% (VideoQuartile100Rate)
  • Video played to 25% (VideoQuartile25Rate)
  • Video played to 50% (VideoQuartile50Rate)
  • Video played to 75% (VideoQuartile75Rate)
  • View rate (VideoViewRate)
  • Views (VideoViews)
  • View-through conv. (ViewThroughConversions)
  • Week (Week)
  • Year (Year)

Placeholder Feed Item Report (PLACEHOLDER_FEED_ITEM_REPORT)

  • Scheduling (Scheduling)
  • Custom parameter (UrlCustomParameters)
  • Approval Status (ValidationDetails)
  • Currency (AccountCurrencyCode)
  • Account (AccountDescriptiveName)
  • Time zone (AccountTimeZone)
  • Ad group ID (AdGroupId)
  • Ad group (AdGroupName)
  • Ad group state (AdGroupStatus)
  • Ad ID (AdId)
  • Network (AdNetworkType1)
  • Network (with search partners) (AdNetworkType2)
  • All conv. rate (AllConversionRate)
  • All conv. (AllConversions)
  • All conv. value (AllConversionValue)
  • Attribute Values (AttributeValues)
  • Avg. Cost (AverageCost)
  • Avg. CPC (AverageCpc)
  • Avg. CPE (AverageCpe)
  • Avg. CPM (AverageCpm)
  • Avg. CPV (AverageCpv)
  • Avg. position (AveragePosition)
  • Campaign ID (CampaignId)
  • Campaign (CampaignName)
  • Campaign state (CampaignStatus)
  • Clicks (Clicks)
  • Click type (ClickType)
  • Conversion category (ConversionCategoryName)
  • Conv. rate (ConversionRate)
  • Conversions (Conversions)
  • Conversion Tracker Id (ConversionTrackerId)
  • Conversion name (ConversionTypeName)
  • Total conv. value (ConversionValue)
  • Cost (Cost)
  • Cost / all conv. (CostPerAllConversion)
  • Cost / conv. (CostPerConversion)
  • Target keyword text (Criteria)
  • Cross-device conv. (CrossDeviceConversions)
  • CTR (Ctr)
  • Client name (CustomerDescriptiveName)
  • Day (Date)
  • Day of week (DayOfWeek)
  • Device (Device)
  • Device preference (DevicePreference)
  • Disapproval reasons (DisapprovalShortNames)
  • End date (EndTime)
  • Engagement rate (EngagementRate)
  • Engagements (Engagements)
  • Conversion source (ExternalConversionSource)
  • Customer ID (ExternalCustomerId)
  • Feed ID (FeedId)
  • Item ID (FeedItemId)
  • Target location (GeoTargetingCriterionId)
  • Target location restriction (GeoTargetingRestriction)
  • Impressions (Impressions)
  • Interaction Rate (InteractionRate)
  • Interactions (Interactions)
  • Interaction Types (InteractionTypes)
  • This extension vs. Other (IsSelfAction)
  • Target keyword match type (KeywordMatchType)
  • Keyword ID (KeywordTargetingId)
  • Target keyword match type (KeywordTargetingMatchType)
  • Target keyword text (KeywordTargetingText)
  • Month (Month)
  • Month of Year (MonthOfYear)
  • Feed placeholder type (PlaceholderType)
  • Quarter (Quarter)
  • Top vs. Other (Slot)
  • Start date (StartTime)
  • Item state (Status)
  • Target ad group ID (TargetingAdGroupId)
  • Target campaign ID (TargetingCampaignId)
  • Value / all conv. (ValuePerAllConversion)
  • Value / conv. (ValuePerConversion)
  • View rate (VideoViewRate)
  • Views (VideoViews)
  • Week (Week)
  • Year (Year)

Placeholder Report (PLACEHOLDER_REPORT)

  • Account (AccountDescriptiveName)
  • Ad group ID (AdGroupId)
  • Ad group (AdGroupName)
  • Ad group state (AdGroupStatus)
  • Network (AdNetworkType1)
  • Network (with search partners) (AdNetworkType2)
  • All conv. rate (AllConversionRate)
  • All conv. (AllConversions)
  • All conv. value (AllConversionValue)
  • Avg. Cost (AverageCost)
  • Avg. CPC (AverageCpc)
  • Avg. CPE (AverageCpe)
  • Avg. CPM (AverageCpm)
  • Avg. CPV (AverageCpv)
  • Avg. position (AveragePosition)
  • Campaign ID (CampaignId)
  • Campaign (CampaignName)
  • Campaign state (CampaignStatus)
  • Clicks (Clicks)
  • Click type (ClickType)
  • Conversion category (ConversionCategoryName)
  • Conv. rate (ConversionRate)
  • Conversions (Conversions)
  • Conversion Tracker Id (ConversionTrackerId)
  • Conversion name (ConversionTypeName)
  • Total conv. value (ConversionValue)
  • Cost (Cost)
  • Cost / all conv. (CostPerAllConversion)
  • Cost / conv. (CostPerConversion)
  • Cross-device conv. (CrossDeviceConversions)
  • CTR (Ctr)
  • Day (Date)
  • Day of week (DayOfWeek)
  • Device (Device)
  • Engagement rate (EngagementRate)
  • Engagements (Engagements)
  • Ad ID (ExtensionPlaceholderCreativeId)
  • Feed placeholder type (ExtensionPlaceholderType)
  • Conversion source (ExternalConversionSource)
  • Customer ID (ExternalCustomerId)
  • Impressions (Impressions)
  • Interaction Rate (InteractionRate)
  • Interactions (Interactions)
  • Interaction Types (InteractionTypes)
  • Month (Month)
  • Month of Year (MonthOfYear)
  • Quarter (Quarter)
  • Top vs. Other (Slot)
  • Value / all conv. (ValuePerAllConversion)
  • Value / conv. (ValuePerConversion)
  • View rate (VideoViewRate)
  • Views (VideoViews)
  • View-through conv. (ViewThroughConversions)
  • Week (Week)
  • Year (Year)

Placement Performance Report (PLACEMENT_PERFORMANCE_REPORT)

  • Currency (AccountCurrencyCode)
  • Account (AccountDescriptiveName)
  • Time zone (AccountTimeZone)
  • Active View avg. CPM (ActiveViewCpm)
  • Active View viewable CTR (ActiveViewCtr)
  • Active View viewable impressions (ActiveViewImpressions)
  • Active View measurable impr. / impr. (ActiveViewMeasurability)
  • Active View measurable cost (ActiveViewMeasurableCost)
  • Active View measurable impr. (ActiveViewMeasurableImpressions)
  • Active View viewable impr. / measurable impr. (ActiveViewViewability)
  • Ad group ID (AdGroupId)
  • Ad group (AdGroupName)
  • Ad group state (AdGroupStatus)
  • Network (AdNetworkType1)
  • Network (with search partners) (AdNetworkType2)
  • All conv. rate (AllConversionRate)
  • All conv. (AllConversions)
  • All conv. value (AllConversionValue)
  • Avg. Cost (AverageCost)
  • Avg. CPC (AverageCpc)
  • Avg. CPE (AverageCpe)
  • Avg. CPM (AverageCpm)
  • Avg. CPV (AverageCpv)
  • Base Ad group ID (BaseAdGroupId)
  • Base Campaign ID (BaseCampaignId)
  • Bid adj. (BidModifier)
  • Conversion optimizer bid type (BidType)
  • Campaign ID (CampaignId)
  • Campaign (CampaignName)
  • Campaign state (CampaignStatus)
  • Clicks (Clicks)
  • Click type (ClickType)
  • Conversion category (ConversionCategoryName)
  • Conv. rate (ConversionRate)
  • Conversions (Conversions)
  • Conversion Tracker Id (ConversionTrackerId)
  • Conversion name (ConversionTypeName)
  • Total conv. value (ConversionValue)
  • Cost (Cost)
  • Cost / all conv. (CostPerAllConversion)
  • Cost / conv. (CostPerConversion)
  • Max. CPC (CpcBid)
  • Max CPC source (CpcBidSource)
  • Max. CPM (CpmBid)
  • Max CPM Source (CpmBidSource)
  • Placement (Criteria)
  • Destination URL (CriteriaDestinationUrl)
  • Cross-device conv. (CrossDeviceConversions)
  • CTR (Ctr)
  • Client name (CustomerDescriptiveName)
  • Day (Date)
  • Day of week (DayOfWeek)
  • Device (Device)
  • Criteria Display Name (DisplayName)
  • Engagement rate (EngagementRate)
  • Engagements (Engagements)
  • Conversion source (ExternalConversionSource)
  • Customer ID (ExternalCustomerId)
  • App final URL (FinalAppUrls)
  • Mobile final URL (FinalMobileUrls)
  • Final URL (FinalUrls)
  • Gmail forwards (GmailForwards)
  • Gmail saves (GmailSaves)
  • Gmail clicks to website (GmailSecondaryClicks)
  • Criterion ID (Id)
  • Impressions (Impressions)
  • Interaction Rate (InteractionRate)
  • Interactions (Interactions)
  • Interaction Types (InteractionTypes)
  • Is negative (IsNegative)
  • Is restricting (IsRestrict)
  • Month (Month)
  • Month of Year (MonthOfYear)
  • Quarter (Quarter)
  • Placement state (Status)
  • Tracking template (TrackingUrlTemplate)
  • Custom parameter (UrlCustomParameters)
  • Value / all conv. (ValuePerAllConversion)
  • Value / conv. (ValuePerConversion)
  • Video played to 100% (VideoQuartile100Rate)
  • Video played to 25% (VideoQuartile25Rate)
  • Video played to 50% (VideoQuartile50Rate)
  • Video played to 75% (VideoQuartile75Rate)
  • View rate (VideoViewRate)
  • Views (VideoViews)
  • View-through conv. (ViewThroughConversions)
  • Week (Week)
  • Year (Year)

Product Partition Report (PRODUCT_PARTITION_REPORT)

  • Account (AccountDescriptiveName)
  • Ad group ID (AdGroupId)
  • Ad group (AdGroupName)
  • Ad group state (AdGroupStatus)
  • Network (AdNetworkType1)
  • Network (with search partners) (AdNetworkType2)
  • All conv. rate (AllConversionRate)
  • All conv. (AllConversions)
  • All conv. value (AllConversionValue)
  • Avg. CPC (AverageCpc)
  • Avg. CPM (AverageCpm)
  • Benchmark Max. CPC (BenchmarkAverageMaxCpc)
  • Benchmark CTR (BenchmarkCtr)
  • Campaign ID (CampaignId)
  • Campaign (CampaignName)
  • Campaign state (CampaignStatus)
  • Clicks (Clicks)
  • Click type (ClickType)
  • Conv. rate (ConversionRate)
  • Conversions (Conversions)
  • Total conv. value (ConversionValue)
  • Cost (Cost)
  • Cost / all conv. (CostPerAllConversion)
  • Cost / conv. (CostPerConversion)
  • Max. CPC (CpcBid)
  • Keyword/Placement destination URL (CriteriaDestinationUrl)
  • Cross-device conv. (CrossDeviceConversions)
  • CTR (Ctr)
  • Day (Date)
  • Day of week (DayOfWeek)
  • Device (Device)
  • Customer ID (ExternalCustomerId)
  • Criterion ID (Id)
  • Impressions (Impressions)
  • Is negative (IsNegative)
  • Month (Month)
  • Month of Year (MonthOfYear)
  • Parent Criterion ID (ParentCriterionId)
  • Partition Type (PartitionType)
  • Product Group (ProductGroup)
  • Quarter (Quarter)
  • Click share (SearchClickShare)
  • Search Impr. share (SearchImpressionShare)
  • Tracking template (TrackingUrlTemplate)
  • Custom parameter (UrlCustomParameters)
  • Value / all conv. (ValuePerAllConversion)
  • Value / conv. (ValuePerConversion)
  • Week (Week)
  • Year (Year)

Search Query Performance Report (SEARCH_QUERY_PERFORMANCE_REPORT)

  • Keyword ID (KeywordId)
  • Currency (AccountCurrencyCode)
  • Account (AccountDescriptiveName)
  • Time zone (AccountTimeZone)
  • Ad type (AdFormat)
  • Ad group ID (AdGroupId)
  • Ad group (AdGroupName)
  • Ad group state (AdGroupStatus)
  • Network (AdNetworkType1)
  • Network (with search partners) (AdNetworkType2)
  • All conv. rate (AllConversionRate)
  • All conv. (AllConversions)
  • All conv. value (AllConversionValue)
  • Avg. Cost (AverageCost)
  • Avg. CPC (AverageCpc)
  • Avg. CPE (AverageCpe)
  • Avg. CPM (AverageCpm)
  • Avg. CPV (AverageCpv)
  • Avg. position (AveragePosition)
  • Campaign ID (CampaignId)
  • Campaign (CampaignName)
  • Campaign state (CampaignStatus)
  • Clicks (Clicks)
  • Conversion category (ConversionCategoryName)
  • Conv. rate (ConversionRate)
  • Conversions (Conversions)
  • Conversion Tracker Id (ConversionTrackerId)
  • Conversion name (ConversionTypeName)
  • Total conv. value (ConversionValue)
  • Cost (Cost)
  • Cost / all conv. (CostPerAllConversion)
  • Cost / conv. (CostPerConversion)
  • Ad ID (CreativeId)
  • Cross-device conv. (CrossDeviceConversions)
  • CTR (Ctr)
  • Client name (CustomerDescriptiveName)
  • Day (Date)
  • Day of week (DayOfWeek)
  • Destination URL (DestinationUrl)
  • Device (Device)
  • Engagement rate (EngagementRate)
  • Engagements (Engagements)
  • Conversion source (ExternalConversionSource)
  • Customer ID (ExternalCustomerId)
  • Final URL (FinalUrl)
  • Impressions (Impressions)
  • Interaction Rate (InteractionRate)
  • Interactions (Interactions)
  • Interaction Types (InteractionTypes)
  • Keyword (KeywordTextMatchingQuery)
  • Month (Month)
  • Month of Year (MonthOfYear)
  • Quarter (Quarter)
  • Search term (Query)
  • Match type (QueryMatchTypeWithVariant)
  • Tracking template (TrackingUrlTemplate)
  • Value / all conv. (ValuePerAllConversion)
  • Value / conv. (ValuePerConversion)
  • Video played to 100% (VideoQuartile100Rate)
  • Video played to 25% (VideoQuartile25Rate)
  • Video played to 50% (VideoQuartile50Rate)
  • Video played to 75% (VideoQuartile75Rate)
  • View rate (VideoViewRate)
  • Views (VideoViews)
  • View-through conv. (ViewThroughConversions)
  • Week (Week)
  • Year (Year)

Shared Set Criteria Report (SHARED_SET_CRITERIA_REPORT)

  • Account (AccountDescriptiveName)
  • Negative keyword (Criteria)
  • Customer ID (ExternalCustomerId)
  • Keyword ID (Id)
  • Match type (KeywordMatchType)
  • Shared Set ID (SharedSetId)

Shared Set Report (SHARED_SET_REPORT)

  • Account (AccountDescriptiveName)
  • Customer ID (ExternalCustomerId)
  • Member Count (MemberCount)
  • Shared Set Name (Name)
  • Reference Count (ReferenceCount)
  • Shared Set ID (SharedSetId)
  • State (Status)
  • Shared Set Type (Type)

Shopping Performance Report (SHOPPING_PERFORMANCE_REPORT)

  • Account (AccountDescriptiveName)
  • Ad group ID (AdGroupId)
  • Ad group (AdGroupName)
  • Ad group state (AdGroupStatus)
  • Network (AdNetworkType1)
  • Network (with search partners) (AdNetworkType2)
  • MCA Id (AggregatorId)
  • All conv. rate (AllConversionRate)
  • All conv. (AllConversions)
  • All conv. value (AllConversionValue)
  • Avg. CPC (AverageCpc)
  • Brand (Brand)
  • Campaign ID (CampaignId)
  • Campaign (CampaignName)
  • Campaign state (CampaignStatus)
  • Category (1st level) (CategoryL1)
  • Category (2nd level) (CategoryL2)
  • Category (3rd level) (CategoryL3)
  • Category (4th level) (CategoryL4)
  • Category (5th level) (CategoryL5)
  • Channel (Channel)
  • Channel Exclusivity (ChannelExclusivity)
  • Clicks (Clicks)
  • Click type (ClickType)
  • Conversion category (ConversionCategoryName)
  • Conv. rate (ConversionRate)
  • Conversions (Conversions)
  • Conversion Tracker Id (ConversionTrackerId)
  • Conversion name (ConversionTypeName)
  • Total conv. value (ConversionValue)
  • Cost (Cost)
  • Cost / all conv. (CostPerAllConversion)
  • Cost / conv. (CostPerConversion)
  • Country/Territory (CountryCriteriaId)
  • Cross-device conv. (CrossDeviceConversions)
  • CTR (Ctr)
  • Custom label 0 (CustomAttribute0)
  • Custom label 1 (CustomAttribute1)
  • Custom label 2 (CustomAttribute2)
  • Custom label 3 (CustomAttribute3)
  • Custom label 4 (CustomAttribute4)
  • Day (Date)
  • Day of week (DayOfWeek)
  • Device (Device)
  • Conversion source (ExternalConversionSource)
  • Customer ID (ExternalCustomerId)
  • Impressions (Impressions)
  • Language (LanguageCriteriaId)
  • MC Id (MerchantId)
  • Month (Month)
  • Item Id (OfferId)
  • Condition (ProductCondition)
  • Product type (1st level) (ProductTypeL1)
  • Product type (2nd level) (ProductTypeL2)
  • Product type (3rd level) (ProductTypeL3)
  • Product type (4th level) (ProductTypeL4)
  • Product type (5th level) (ProductTypeL5)
  • Quarter (Quarter)
  • Click share (SearchClickShare)
  • Search Impr. share (SearchImpressionShare)
  • Store Id (StoreId)
  • Value / all conv. (ValuePerAllConversion)
  • Value / conv. (ValuePerConversion)
  • Week (Week)
  • Year (Year)

Top Content Performance Report (TOP_CONTENT_PERFORMANCE_REPORT)

  • Active View avg. CPM (ActiveViewCpm)
  • Active View viewable CTR (ActiveViewCtr)
  • Active View viewable impressions (ActiveViewImpressions)
  • Ad group ID (AdGroupId)
  • Ad group (AdGroupName)
  • Avg. Cost (AverageCost)
  • Avg. CPC (AverageCpc)
  • Avg. CPE (AverageCpe)
  • Avg. CPM (AverageCpm)
  • Avg. CPV (AverageCpv)
  • Bid adj. (BidModifier)
  • Campaign ID (CampaignId)
  • Campaign (CampaignName)
  • Clicks (Clicks)
  • Cost (Cost)
  • CTR (Ctr)
  • Day (Date)
  • Engagement rate (EngagementRate)
  • Engagements (Engagements)
  • Criterion ID (Id)
  • Impressions (Impressions)
  • Interaction Rate (InteractionRate)
  • Interactions (Interactions)
  • Interaction Types (InteractionTypes)
  • View rate (VideoViewRate)
  • Views (VideoViews)

Url Performance Report (URL_PERFORMANCE_REPORT)

  • Criteria Display Name (DisplayName)
  • Added (IsBidOnPath)
  • Excluded (IsPathExcluded)
  • Currency (AccountCurrencyCode)
  • Account (AccountDescriptiveName)
  • Time zone (AccountTimeZone)
  • Active View avg. CPM (ActiveViewCpm)
  • Active View viewable CTR (ActiveViewCtr)
  • Active View viewable impressions (ActiveViewImpressions)
  • Active View measurable impr. / impr. (ActiveViewMeasurability)
  • Active View measurable cost (ActiveViewMeasurableCost)
  • Active View measurable impr. (ActiveViewMeasurableImpressions)
  • Active View viewable impr. / measurable impr. (ActiveViewViewability)
  • Ad type (AdFormat)
  • Keyword/Placement state (AdGroupCriterionStatus)
  • Ad group ID (AdGroupId)
  • Ad group (AdGroupName)
  • Ad group state (AdGroupStatus)
  • Network (AdNetworkType1)
  • Network (with search partners) (AdNetworkType2)
  • All conv. rate (AllConversionRate)
  • All conv. (AllConversions)
  • All conv. value (AllConversionValue)
  • Avg. Cost (AverageCost)
  • Avg. CPC (AverageCpc)
  • Avg. CPE (AverageCpe)
  • Avg. CPM (AverageCpm)
  • Avg. CPV (AverageCpv)
  • Campaign ID (CampaignId)
  • Campaign (CampaignName)
  • Campaign state (CampaignStatus)
  • Clicks (Clicks)
  • Conversion category (ConversionCategoryName)
  • Conv. rate (ConversionRate)
  • Conversions (Conversions)
  • Conversion Tracker Id (ConversionTrackerId)
  • Conversion name (ConversionTypeName)
  • Total conv. value (ConversionValue)
  • Cost (Cost)
  • Cost / all conv. (CostPerAllConversion)
  • Cost / conv. (CostPerConversion)
  • Keyword / Placement (CriteriaParameters)
  • Cross-device conv. (CrossDeviceConversions)
  • CTR (Ctr)
  • Client name (CustomerDescriptiveName)
  • Day (Date)
  • Day of week (DayOfWeek)
  • Device (Device)
  • Domain (Domain)
  • Engagement rate (EngagementRate)
  • Engagements (Engagements)
  • Conversion source (ExternalConversionSource)
  • Customer ID (ExternalCustomerId)
  • Impressions (Impressions)
  • Interaction Rate (InteractionRate)
  • Interactions (Interactions)
  • Interaction Types (InteractionTypes)
  • Targeting Mode (IsAutoOptimized)
  • Month (Month)
  • Month of Year (MonthOfYear)
  • Quarter (Quarter)
  • URL (Url)
  • Value / all conv. (ValuePerAllConversion)
  • Value / conv. (ValuePerConversion)
  • Video played to 100% (VideoQuartile100Rate)
  • Video played to 25% (VideoQuartile25Rate)
  • Video played to 50% (VideoQuartile50Rate)
  • Video played to 75% (VideoQuartile75Rate)
  • View rate (VideoViewRate)
  • Views (VideoViews)
  • View-through conv. (ViewThroughConversions)
  • Week (Week)
  • Year (Year)

User Ad Distance Report (USER_AD_DISTANCE_REPORT)

  • Currency (AccountCurrencyCode)
  • Account (AccountDescriptiveName)
  • Time zone (AccountTimeZone)
  • Network (AdNetworkType1)
  • Network (with search partners) (AdNetworkType2)
  • All conv. rate (AllConversionRate)
  • All conv. (AllConversions)
  • All conv. value (AllConversionValue)
  • Avg. CPC (AverageCpc)
  • Avg. CPM (AverageCpm)
  • Avg. position (AveragePosition)
  • Campaign ID (CampaignId)
  • Campaign (CampaignName)
  • Campaign state (CampaignStatus)
  • Clicks (Clicks)
  • Conversion category (ConversionCategoryName)
  • Conv. rate (ConversionRate)
  • Conversions (Conversions)
  • Conversion name (ConversionTypeName)
  • Total conv. value (ConversionValue)
  • Cost (Cost)
  • Cost / all conv. (CostPerAllConversion)
  • Cost / conv. (CostPerConversion)
  • Cross-device conv. (CrossDeviceConversions)
  • CTR (Ctr)
  • Client name (CustomerDescriptiveName)
  • Day (Date)
  • Day of week (DayOfWeek)
  • Device (Device)
  • Distance from location extensions (DistanceBucket)
  • Conversion source (ExternalConversionSource)
  • Customer ID (ExternalCustomerId)
  • Impressions (Impressions)
  • Month (Month)
  • Month of Year (MonthOfYear)
  • Quarter (Quarter)
  • Value / all conv. (ValuePerAllConversion)
  • Value / conv. (ValuePerConversion)
  • View-through conv. (ViewThroughConversions)
  • Week (Week)
  • Year (Year)

Video Performance Report (VIDEO_PERFORMANCE_REPORT)

  • Video Channel Id (VideoChannelId)
  • Currency (AccountCurrencyCode)
  • Account (AccountDescriptiveName)
  • Time zone (AccountTimeZone)
  • Ad group ID (AdGroupId)
  • Ad group (AdGroupName)
  • Ad group state (AdGroupStatus)
  • Network (AdNetworkType1)
  • Network (with search partners) (AdNetworkType2)
  • Avg. CPM (AverageCpm)
  • Avg. CPV (AverageCpv)
  • Campaign ID (CampaignId)
  • Campaign (CampaignName)
  • Campaign state (CampaignStatus)
  • Clicks (Clicks)
  • Click type (ClickType)
  • Conversion category (ConversionCategoryName)
  • Conv. rate (ConversionRate)
  • Conversions (Conversions)
  • Conversion name (ConversionTypeName)
  • Total conv. value (ConversionValue)
  • Cost (Cost)
  • Cost / conv. (CostPerConversion)
  • Ad ID (CreativeId)
  • Ad state (CreativeStatus)
  • CTR (Ctr)
  • Client name (CustomerDescriptiveName)
  • Day (Date)
  • Day of week (DayOfWeek)
  • Device (Device)
  • Engagement rate (EngagementRate)
  • Engagements (Engagements)
  • Conversion source (ExternalConversionSource)
  • Customer ID (ExternalCustomerId)
  • Impressions (Impressions)
  • Month (Month)
  • Month of Year (MonthOfYear)
  • Quarter (Quarter)
  • Video Duration (VideoDuration)
  • Video Id (VideoId)
  • Video played to 100% (VideoQuartile100Rate)
  • Video played to 25% (VideoQuartile25Rate)
  • Video played to 50% (VideoQuartile50Rate)
  • Video played to 75% (VideoQuartile75Rate)
  • Video Title (VideoTitle)
  • View rate (VideoViewRate)
  • Views (VideoViews)
  • View-through conv. (ViewThroughConversions)
  • Week (Week)
  • Year (Year)


2017-06-04T06:33:58-04:00