What does this look like to you? It is web analytics data pertaining to a company’s Facebook advertising. In terms of web analytics data, this table is full of golden information. Unfortunately, it is not arranged in a way that makes it easy to immediately see the results. With Next Analytics, you can obtain [...]
Twitter is a unique social media site because it provides a broad reach for brief content. This presents a challenge for businesses, because with so many people tweeting it can be hard to tell how popular your brand is. Next Analytics can help you get a snapshot report on popular [...]
Web Analytics for Social Media Comparing current information to previous periods is one way that web analysts can judge the success of their company’s online presence. When using social media for advertising, you can compare current ads to previous ones. Depending on the metrics you use, you can see what effect each [...]
Web Analytics for Business People If you are a business person, you will want to gain insights from your web analytics relevant to your business. Web analytics products like Google Analytics can make this difficult. First, GA needs you to be logged in to view reports. You can create a variety reports if you [...]
Why you, as a businessperson or web analyst, should put your web analytics data on a database. Google Analytics is free to use. It is relatively easy to incorporate into an existing webpage. It generates reports that meet most simple needs of a business. Beyond that, there are a number of challenges to working [...]
Trends in your eCommerce Your eCommerce reports will often look like a line graph. You can view the ongoing progress of your conversions, but what is important from a business perspective is trends. Business people need to compare sales from previous periods to current periods. NEXT Analytics makes that easy. Our product has a [...]
A Concern About Accuracy We at Next Analytics were recently contacted by a business person who believed that their Google Analytics data was flawed. Our client explained that they used an eCommerce platform for everything, including the shopping cart. The client was confident that their transactions were not all being captured by GA and [...]