Twitter is all about an ongoing presence. You need to know how you or your competitors are fairing in this regard. This report lets you monitor other people (or yourself).
The number of tweets posted in each 6-hour increment over the past 7-10 days
The number of Retweets as identified by “RT @screenname” in the message
Any other mentions of the screenname (replies, references)
All the tweets, retweets and mentions detail on separate worksheet tabs