Google Analytics Multi-View Analysis

Main Reason to do Multi-View Analysis

It’s very common to hit the maximum number of goals that a View supports.  Web analysts will create additional Views as new Goals are introduced. They do this because they don’t want to delete or re-use old goals because they are still historically relevant.

Many people therefore would like to incorporate dimensions and metrics, including goals, from more than one View, in a report.

Other reasons to do Multi-View Analysis

Most organizations divide their web traffic. They do this for a variety of reasons including, but not limited to:

  • organizational territories
  • geographic territories
  • product groups
  • web site enhancements

Multi-view reporting lets you compare them, to find contrasts and alert people to the outliers.

What Choices are available to you for performing Multi-View Analysis?

You can build a list and save it. Then you can re-use the list in multiple reports.

Alternatively, you can request All Views, either from a web property, or your entire account. If you do this, you have some choices.

First, you can create a list of Views that should be excluded when you choose All.

Second, on the second tab, you can add text strings that, if present in the View Name, make it excluded from what is returned from requesting All Views. This can be used in conjunction with the List.

What are some of the conditions for using Multi-View Analysis?

The views have to be from the same Google Login.

The first View defines the text name of the Goal. If subsequent views re-use a goal number, they all get the same text name. That allows you compare different views across Views, even if their name is different. It does un-officially enforce some consistency. If you don’t want this to happen, there is a technique to disable it, and goal numbers will be displayed. You can request this technique from

Why would you use this?

Multi-view reporting isn’t offered by Google. Only through a significant commitment to proprietary  algorithms, does NEXT Analytics offer it.

It is available as a free version, as well as the PRO version. The PRO version has quotas removed and extra power-features enabled.

This feature is complementary to Multi-Segment Reporting and can be also used to create reports in a variety of tools:

Where you can publish your analysis

Once you have the the multi-view data on your computer, you can publish a dashboard or prepare a report.

  1. Build a dashboard in Excel
  2. Save to Google Spreadsheet and then use Google Data Studio to connect to the spreadsheet.
  3. Save the data Google Cloud SQL
  4. Save the Microsoft Azure database, use it with Microsoft Power BI
  5. Save the data in a local database

Added Value with Embedded Analytics

Once you are comfortable with the data flow, you should consider experimenting to NEXT Analytics value-add embedded analytics engine.  This engine modifies the and makes the data much easier and quicker to work with in dashboarding tools.

For more information, visit the Macros and Commands that you see, after you’ve created your Custom Queries.