How Next Analytics helps with Facebook Advertising

What does this look like to you?

It is web analytics data pertaining to a company’s Facebook advertising. In terms of web analytics data, this table is full of golden information. Unfortunately, it is not arranged in a way that makes it easy to immediately see the results. With Next Analytics, you can obtain valuable information about your advertising and display it in a qualitative manner.

What does this look like to you?

This is exactly the same data, displayed on a graph. This is a much clearer report that a business person would be interested in seeing. It shows measurable data, displayed in a qualitative way, that allows decisions to be made.

The best use for web analytics data is to be used to make decisions about business strategy. This chart illustrates that, after each ad, there is a one-day spike in both clicks and impressions. This suggests that each ad only has a short duration, but they are highly relevant to the customers who viewed them. Out of 1 500 impressions, 1 000 people clicked!

How we save you time & money

Next Analytics allows you to create this report and continue to use it on a daily basis. While you could spend hours carefully constructing a spreadsheet that displayed this information, it would not update on its own. NA will automatically download fresh data and update the spreadsheet on a schedule you set, whether it is weekly or daily. The report will remain relevant as long as you want to use it.

Next Analytics is compatible with business intelligence query tools. NA will download the data into a database, and allow you to easily access your web analytics data. This allows business people to use the tools they are familiar with.

Now that you have seen the potiential…

The above chart is only an example. Depending what metrics you consider important about your advertising, Next Analytics can create a variety of reports.

For example, with the data you can see above, it’s very easy to produce charts and visualizations that show:

  • Show a line chart, with a line for each social media site. This lets you compare your engagement on each platform, or get specific information on the lifespan of an ad. If it is only one day on Facebook, but three days on Instagram?
  • You can easily compare clicks, impressions, spend, and reach together or on their own.
  • Interested in rates? Compare Click-through-rate, Cost-per-thousand, cost-per-engagement, frequency, and engagement rate.­­
  • If you’re posting videos, see what proportions of viewers watched the whole video. Group viewers by percentage of the video watched: 10, 25, 50, and 90%. Are your videos too long?
  • You can also compare post engagements and video engagements.